Integrate the Enabling Platform
Revenue Systems include the brand, marketing and sales technologies, organization and processes required for effective sales and marketing execution. We ensure these are in place and operating effectively to enable marketing and sales to engage buyers and capture customer value.
Design your sales operating model.
Your sales operating model will need to change as your business model changes. Putting in place the seller/doer model and defining the type of sales organization model is critical to ensure you can execute against your business strategy and align your revenue architecture with your business architecture.
Sherwin Uretsky, Managing Partner
Use your data platform to drive meaningful engagement.
By tracking data about users (individually and in aggregate) and their usage of an app, mobile engagement platforms can determine an individual user’s likely intent, which can be used to decide what message to send them, and when.
David Schoenbach, Managing Partner
Integrate your revenue technology stack.
The web has fundamentally changed the buy-sell process. According to McKinsey Research, 82% of product purchases start with a web search. Websites, social media, marketing automation and CRM are core elements of an effective revenue engine. Business intelligence and data management are critical for predictive closed loop marketing. Integrate component technologies or use an inbound marketing platform to manage the ‘revenue engine’.
Riaz Adamjee, Senior Client Partner