Integrate the Enabling Platform

Revenue Systems include the brand, marketing and sales technologies, organization and processes required for effective sales and marketing execution. We ensure these are in place and operating effectively to enable marketing and sales to engage buyers and capture customer value.

Branding and Visual Communications

  • Brand analysis
  • Brand strategy and architecture
  • Logo design
  • Brand standards
  • Naming, themelines

Revenue Organization

  • Organization design
  • Recruiting
  • Talent Development
  • Metrics
  • Incentives.

Channels, Partners and Affiliates

  • Program assessment
  • Partner strategy and definition
  • Partner segmentation and solution mapping
  • Engagement and messaging
  • Partner marketing strategy
  • Sourcing & Onboarding

Marketing and Sales Process

  • Customer and segment analysis
  • Buying process map and decision making units (dmus)
  • Top of funnel including traffic to your website
  • Equitable exchange / permission marketing
  • Middle of funnel process – nurture to “sales-ready”
  • Bottom of funnel process – sales stage definitions and rules
  • Role of systems and procedures
  • Closed-loop tracking and attribution

Revenue Team Enablement

  • Customer case studies
  • Whitepapers and ebooks
  • Product demo decks
  • Pricing and discount information
  • Competitive intelligence briefs
  • ROI tools
  • Training
  • Coaching
  • Systems and Tools
  • Database

Websites and Digital Presence

  • Audience Analysis
  • User Experience Design
  • Creative Design and Branding
  • Web Technology Architecture
  • Integration and launch
  • Training
  • Hosting and Management

Social Media Presence

  • LinkedIn
  • Twitter
  • Facebook
  • Instagram
  • etc.

Revenue Technology

  • Marketing Automation
  • Sales Force Automation
  • Customer Data Management
  • Business Intelligence and Reporting
  • Social Media, Advertising, PR Platform
Revenue Systems

Design your sales operating model.

Your sales operating model will need to change as your business model changes. Putting in place the seller/doer model and defining the type of sales organization model is critical to ensure you can execute against your business strategy and align your revenue architecture with your business architecture.

Sherwin Uretsky, Managing Partner

Sherwin Uretsky

Use your data platform to drive meaningful engagement.

By tracking data about users (individually and in aggregate) and their usage of an app, mobile engagement platforms can determine an individual user’s likely intent, which can be used to decide what message to send them, and when.

David Schoenbach, Managing Partner

David Schoenbach

Integrate your revenue technology stack.

The web has fundamentally changed the buy-sell process. According to McKinsey Research, 82% of product purchases start with a web search.  Websites, social media, marketing automation and CRM are core elements of an effective revenue engine. Business intelligence and data management are critical for predictive closed loop marketing.  Integrate component technologies or use an inbound marketing platform to manage the ‘revenue engine’.

Riaz Adamjee, Senior Client Partner

Riaz Adamjee

Do you have the right organization, processes and technologies for marketing and sales?