Envisioning Revenue Strategy
Segment the audience, build personas, create targeted messaging and determine how to access the market.
Markets & Buyers
Identify and target buyer segments with data-driven insights.
- Select markets and the target addressable market (TAM).
- Segment audience and define buyer personas understanding intent and context.
- Prioritize engagement based on insights and competitive performance.
Valued Offerings
Enhance offerings with value propositions and engagement messaging.
- Innovate products and define value for buyer segments.
- Position offerings with competitive value propositions.
- Message segments with pain, empathy and insights narrative.
Go-to-Market Strategy
Define the optimal mix of sales and marketing channels to access the market.
- Envision access to engage buyer segments and influencers.
- Align channels and engagement strategies across the buyer lifecycle.
- Plan engagement for priority campaigns and programs.