Revenue Strategy Services

As market and competitive conditions change, you change your businesses strategy and business model. Yet, too often you fail to fully realign your marketing and sales model.

It is critical that your Revenue Architecture is aligned with your business model.

We help you construct a Revenue Architecture and identify the initiatives and actions you need for more predictable and sustainable revenue growth. We assess your key strengths, weaknesses and opportunities across 12 dimensions and help you envision your future state sales and marketing model.


Revenue Architecture Diagnostic

  • Capability Maturity Assessment
  • Gap Analysis
  • Prioritization

Market Analysis and Segmentation

  • Market & Competitive Assessment
  • Segmentation
  • Brand Positioning
  • Buyer Personas


  • Competitive Analysis
  • Offer Development
  • Value Wrappers, Propositions
  • Business Case Models
  • Product Positioning and Pricing

Go-To-Market Plan

  • Funnel Architectures /Business Model
  • Distribution / Channel /Partner Structure
  • Sales Operating Model
  • Sales Enablement
  • Marketing Operating Model
  • Go-to-market Programs

Team Alignment

  • Revenue Metrics Alignment
  • Budget and Resources
  • Revenue Traction and Execution
Revenue Strategy

Align your Revenue Architecture with your Business Architecture.

Most firms want to know how they get to their next level of profitable revenue growth. “We are at $30M and 30% margin, how do we get to $150M at 33% margin? “ What considerations, best practices, changes to our go to market model, and execution processes would make that possible?  Misalignment of the revenue architecture and business architecture is one of the greatest challenges businesses face in achieving sustainable revenue growth. In our strategy practice, we not only  help resolve critical decision points and chart that course, but we also test conclusions in the market – on a continuous basis – with revenue programs.

Sherwin Uretsky, Managing Partner

Sherwin Uretsky

Manage the change program.

Apply proven program management processes and recognize that all changes in organizations require the right change process and traction. Define clear goals, the right governance, workstreams, program structures, resources, and activities needed for a successful outcome.

Riaz Adamjee, Senior Client Partner

Riaz Adamjee

Arrange a complimentary consultation.