Revenue Strategy Services

We align your go-to-market strategy with your underlying business model and identify the structures you need for more predictable and sustainable revenue growth. We build a prioritized roadmap and plan for implementation.

Revenue Strategy

Revenue Architecture Diagnostic

Revenue Architecture Diagnostic

Assess your revenue potential. We facilitate a time-boxed process to evaluate 12 dimensions to consider key issues, strengths and challenges and identify and prioritize the opportunities you can develop. Dimensions include:

  • Strategy: Markets, Offerings, Go-to-Market Model, Metrics
  • Systems: Brand, Organization, Process, Technology
  • Programs: Buyers, Experiences, Campaigns, Selling

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Market Analysis and Segmentation

 Market Analysis and Segmentation

We help evaluate market attractiveness and competitive position.

  • Marketplace assessment (business vs consumer, direct/ indirect, influencer)
  • Ideal buyer profile (b2b vs b2c, size, current products, demographics, personas, geos..)
  • Total Addressable Market (TAM) Market size (mass, segment, targeted, 1:1)
  • Market share (dominant, emerging)

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Product and Offering Development

Product and Offering Development

We help make service and product offerings market ready.

  • Value Wrappers
  • Commercial Use-cases
  • Pricing / Price Pack Architecture
  • Terms & Conditions.

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Go-to-Market Model

Go-to-Market Model

We help you align your go-to-market model with your underlying business model by understanding the unique characteristics and shifts in your business model and how you can structure the right marketing and sales revenue architecture to optimize revenue performance potential.

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Revenue Architecture Roadmap

Revenue Architecture Roadmap

We help you build a roadmap address the gaps in the revenue system and architect a go-forward capability.

  • Revenue Systems Platform
    • Brand Assets
    • Website and Social Media Presence
    • Organizational and Channels Model
    • Revenue Process
    • Revenue Technology Stack
  • Revenue Programs Architecture
    • Buyer Understanding
    • Engagement Archetypes  (ABM, Mass Customized, Inbound, Outbound)
    • Channels and Media (Partners, Web, Social, Influencer, Direct Inside/ Outside)
    • Experience and Content Architecture
    • Programs and Campaigns

Business Model Alignment

Most firms want to know how to get to their next level of profitable revenue growth. “We are at $30M and 30% margin, how do we get to $150M and 33% margin?” “What considerations, best practices, changes to our go-to-market model, and execution processes would make that possible?”  Misalignment of the revenue architecture and business architecture is one of the greatest challenges businesses face in achieving sustainable revenue growth. In our strategy practice, we not only help resolve critical decision points and chart that course, but we also test conclusions in the market – on a continuous basis – with revenue programs.

Sherwin Uretsky, Managing Partner

Sherwin Uretsky

Organization Change Management

Apply proven program management processes and recognize that all changes in organizations require the right change process and traction. Define clear goals, the right governance, workstreams, program structures, resources, and activities needed for a successful outcome.

Riaz Adamjee, Senior Client Partner

Riaz Adamjee

Arrange a complimentary consultation.