Revenue Strategy
Envision your Revenue Architecture strategy and plan.
Envision your Revenue Architecture strategy and plan.
Identify ICPs, Conduct Competitive Analysis, and Prioritize your TAM/SAM.
Isolate Audience for campaigns and programs. Develop Personas
Prioritize campaign and program segments based on market attractiveness and internal readiness.
Develop your Brand Value Proposition (BVP) and Tagline.
Craft Offer Value Propositions (OVPs) to differentiate your product or service.
Craft Audience Value Propositions (AVPs) to articulate your proposition to specific audience segments.
Identify paths to market for segments and define Archetypes with a mix of digital and physical engagement.
Align channels and media mix for isolated audience segments and campaigns.
Establish and maintain a Program Portfolio and Calendar.