Design Your Revenue Architecture
We deliver strategy services with a focus on revenue architecture design. We help our clients design a revenue architecture that aligns the business architecture, the market architecture and the buyer architecture.
Revenue Architecture Diagnostic
Assess Your Revenue Performance Potential
We look across 12 dimensions to consider key issues, strengths, weaknesses and opportunities.
- Market Strategy
- Commercialization
- Go-to-Market
- Strategy Alignment
- Marketing Operation
- People & Talent
- Technology Platform
- Sales Operation
- Acquisition Programming
- Marketing Execution
- Sales Execution
- Performance Management
Revenue Architecture Design
Design the Revenue Architecture
We align the revenue architecture with the business architecture by focusing on a range of business strategy, market and buyer dynamics.
Market Analysis and Segmentation
Develop Market Strategy
We help evaluate market attractiveness and competitive position.
- Marketplace assessment (business vs consumer, direct/ indirect, influencer)
- Ideal buyer profile (b2b vs b2c, size, current products, demographics, personas, geos..)
- Market size (mass, segment, targeted, 1:1)
- Market share (dominant, emerging)
Commercialization
Make Offers Market Ready
We help make service and product offerings market ready.
- Value Wrappers
- Customer Engagement
- Commercial Use-cases
- Pricing
- Terms & Conditions.
Revenue Systems Architecture
Architect the Enabling Revenue Systems
We help address the gaps in the revenue system.
Brand Assets
- Positioning
- Visual Identity
- Brand Architecture
- Core Content and Collateral
Website and Social Media
- Web Design and Development
- Social Media Channels
- 3rd Party Outposts
- SEO and Local marketing presence
People and Organization
- Marketing & Communications
- Sales
- Channels
Revenue Process
- Closed-loop process design
- Sales process and operating model
- Marketing process and operating model
Revenue Technology Stack
- Marketing Automation
- Social Media, Advertising, PR
- Sales Automation
- Customer Data Management and Intelligence
- Business Intelligence and Reporting
Revenue Programs Architecture
Develop Program Architecture
We craft the customer acquisition program strategy, timelines, resources and schedules.
- Buyer Experience Architecture
- Channels and Media
- Content Architecture
- Program Model
- Program and Campaign Calendar.
Align your revenue architecture with your business architecture.
Most firms want to know how to get to their next level of profitable revenue growth. “We are at $30M and 30% margin, how do we get to $150M and 33% margin?” “What considerations, best practices, changes to our go-to-market model, and execution processes would make that possible?” Misalignment of the revenue architecture and business architecture is one of the greatest challenges businesses face in achieving sustainable revenue growth. In our strategy practice, we not only help resolve critical decision points and chart that course, but we also test conclusions in the market – on a continuous basis – with revenue programs.
Sherwin Uretsky, Managing Partner
Manage the change program.
Apply proven program management processes and recognize that all changes in organizations require the right change process and traction. Define clear goals, the right governance, workstreams, program structures, resources, and activities needed for a successful outcome.
Riaz Adamjee, Senior Client Partner
