Select markets and isolate audiences for engagement.
Revenue Model, segmentation and competitive position.
Audience isolation, TAM and personas.
Market and internal readiness.
Innovate offerings and build buyer engagement messaging.
Competitive offering innovation.
Top level value propositions.
Pain, empathy and insights lifecycle narrative.
Envision strategies to access the market and engage buyers.
Paths to attract and engage buyers.
Lifecycle engagement strategies.
Program architecture, program portfolio and calendar.
Design and launch your buyer engagement programs. Phase Zero is a time-boxed process across 9-dimensions. We put the Revenue Architecture plan in place and launch buyer engagement programs.