Revenue Architecture

Revenue Architecture is an integrated, closed-loop marketing and sales system that helps companies better engage buyers for accelerated, predictable and sustainable revenue performance.

Today, Marketing, Sales and Service teams are involved across the full funnel buyer lifecycle. Marketing drives brand awareness, lead generation and supports deal nurture, cross-sell and up-sell. Sales manages opportunities and accounts and are also involved at the top-of-the-funnel, influencing awareness and using social selling and prospection for lead generation. Service impacts customer retention, net promoter scores, account expansion, and cross-sell and upsell.

The Revenue Architecture system helps you bring the pieces together to orchestrate and align Marketing, Sales, and Service across the buyer lifecycle.

A company’s ability to consistently generate profitable revenue growth in both up and down markets depends on an adaptive “Revenue Architecture.” 

Revenue Architecture