Revenue Architecture Defined

Revenue Architecture is the design and construction of the revenue operating model.

Rev-en-ue noun: the return or yield from any kind of property, patent, service, etc.; income. Ar-chi-tec-ture noun: the process and product of planning, design and construction.

By aligning revenue architecture with business architecture, revenue leaders better engage buyers and achieve more predictable, sustainable and accelerated revenue performance. Revenue Architecture is a continuous design thinking approach that combines marketing, sales and service in order to maximize customer value. Revenue Strategy defines the go-to-market model. Revenue Systems integrates the revenue platform and Revenue Programs engage buyers with differentiated full-funnel experiences.

Revenue Architecture