Revenue Architecture Methodology

Revenue Architecture is an integrated, closed-loop marketing and sales methodology that helps companies better engage buyers, close more sales and accelerate revenue performance.

Buyers buy differently and marketing, sales and service teams need to collaborate in order to orchestrate the buyer lifecycle.

  • Marketing teams drive brand awareness, generate leads and support prospect nurture, cross-selling and up-selling.
  • Sales teams manage opportunities and accounts and also engage at the top-of-the-funnel, influencing awareness and generating leads.
  • Service teams impact customer retention, retain and expand accounts, and cross-sell and upsell business.

A company’s ability to consistently generate profitable revenue growth in both up and down markets depends on an adaptive “Revenue Architecture.”