Revenue Architecture for Business Agility
A Revenue Architecture is the process and product of planning, design and construction to deliver sustainable revenue performance.
Rev-en-ue noun: the return or yield from any kind of property, patent, service, etc.; income. Ar-chi-tec-ture noun: the process and product of planning, design and construction.
We identified dimensions that are critical to a world class revenue architecture. These are success factors for sustainable and predictable revenue growth.
- Market Strategy
- Go-to-Market Model
- Strategy Alignment