Today, Marketing, Sales and Service teams are involved across the full funnel buyer lifecycle. Marketing drives brand awareness, lead generation and supports deal nurture, cross-sell and up-sell. Sales manages opportunities and accounts and are also involved at the top-of-the-funnel, influencing awareness and using social selling and prospection for lead generation. Service impacts customer retention, net promoter scores, account expansion, and cross-sell and upsell.
The Revenue Architecture system helps you bring the pieces together to orchestrate and align Marketing, Sales, and Service across the buyer lifecycle.
A company’s ability to consistently generate profitable revenue growth in both up and down markets depends on an adaptive “Revenue Architecture.”