Revenue Architecture for Business Agility

A Revenue Architecture is the process and product of planning, design and construction to deliver sustainable revenue performance.

Rev-en-ue noun: the return or yield from any kind of property, patent, service, etc.; income. Ar-chi-tec-ture noun: the process and product of planning, design and construction.

We identified dimensions that are critical to a world class revenue architecture. These are success factors for sustainable and predictable revenue growth.

Revenue growth strategy architecture

Strategy Dimensions

  • Market Strategy
  • Commercialization
  • Go-to-Market Model
  • Strategy Alignment

Systems Dimensions

  • Marketing Process
  • Sales Process
  • People & Talent
  • Technology Platform

Programs Dimensions

  • Acquisition Programming
  • Marketing Execution
  • Sales Execution
  • Performance Optimization.

Align your Revenue Architecture with your Business Architecture.