Realize Revenue Architecture ROI
Even small changes in the funnel conversion performance translates into significant revenue upside:
- A 3% Increase in Awareness at the top-of the funnel translated into 150% increase in revenue
- A 20% increase in conversion from an engaged lead to a qualified lead translated into a 300% increase in revenue.
Yet to realize revenue ROI, you will need to truly understand your buyers and isolate your audiences to engage around what matters most at the right time and place. You need a customer data platform that answer questions like: