The Revenue Architecture methodology is a framework for an integrated, closed-loop approach to marketing and sales that better reflects the way companies need to engage the modern and informed buyer in the digital economy. Revenue Architecture includes 9 dimensions and 27 underlying steps that can be assessed, measured and designed in context of your underlying business model and strategy.
We use the nine dimensions and capability maturity models to measure a company’s revenue growth and performance potential. Assessments are performed objectively (based on best practices) as well as in context of the underlying business strategy and business model. We have identified 6 “business archetypes” and many companies will have a mix of these that require a different Revenue Architecture approach: Expert Consulting, Implementation Consulting, Service-led Solutions, Product-led Solutions, Complex Products, Standard Products.
One way to get started is with the Revenue Grader – a Google Form Questionnaire that includes 27 questions to begin considering Revenue Architecture strengths, weaknesses and priorities. We use the Revenue Grader along with interviews and workshops to structure the diagnostic approach and to develop strategies and initiatives for accelerated, predictable and sustainable revenue growth.