The Revenue Architecture Diagnostic is an accelerated approach designed to rapidly identify revenue growth gaps and opportunities. We can measure marketing and sales effectiveness and identify issues and opportunities at most companies in 1 to 2 weeks.
We use diagnostic tools, interviews and analysis to identify opportunities. The process begins with a kick-off session to set priorities followed by working sessions using the 9-dimension framework to identify issues. We then prioritize ‘must do’, ‘should do’ actions and sequence a top-down plan.