What is your Revenue Performance Potential?

The Revenue Architecture Diagnostic is an accelerated approach designed to rapidly identify revenue growth gaps and opportunities. We can measure marketing and sales effectiveness and identify issues and opportunities at most companies in 1 to 2 weeks.

We use diagnostic tools, interviews and analysis to identify opportunities. The process begins with a kick-off session to set priorities followed by working sessions using the 9-dimension framework to identify issues. We then prioritize ‘must do’, ‘should do’ actions and sequence a top-down plan.

Revenue Architecture


Do you have the right REVENUE STRATEGY?

  • Ideal Buyers and Segmentation. Have you identified ideal buyers and segments? Revenue challenges are often dominated by competitive market factors.  It is critical to select ideal clients and segment markets using data insights and engagement history to build targeted buyer engagement strategies.
  • Differentiated Value Propositions. Do you have effective offering, value propositions and messaging?  You may require a re-invention of offerings, but quite often there are opportunities to realign value propositions for market segments, key accounts, decision making units and individual buyers.
  • Optimal Go to Market. Are you clear about your go-to-market plan and buyer engagement strategy? If you are like most businesses, you have a product / service portfolio that requires different revenue models, marketing programs, and sales models. As conditions change, you will need to adjust your Revenue Architecture and buyer engagement strategies need to align to buyers.

Are your REVENUE SYSTEMS enabling marketing and sales?

  • Engaging Brand Presence. Do you have the right brand and online presence? Your visual brand, messaging, websites and digital and social media outposts are important touchpoints for buyer and influencer engagement. How effective is your brand presence in driving awareness and engagement with ideal buyers?
  • Integrated Technology. Do you have the right technology stack? Your technology stack enables marketing and sales to engage buyers at scale. Marketing Automation, CRM, channels, data management and business intelligence tools come together to enable full-funnel marketing and sales execution.
  • Aligned Organization Marketing and Sales will need different skills, processes and resources depending on offerings and the underlying business model.

Do your REVENUE PROGRAMS engage buyers and convert sales?

  • Optimized Marketing Programs. Are you executing the right marketing programs? With an understanding of target markets and buyer pain, you can craft experiences and deliver content to build awareness in your target addressable market and engage key accounts and buyers at every stage of their buying process.
  • Good Sales Execution.  Are you managing and executing sales effectively? Entirely different selling processes and skills are needed across different businesses – from consulting to solution selling to standard products. Managing and executing effective sales is critical to achieving predictable and sustainable revenue growth.
  • Revenue-focused Customer Service.   Are your customer service processes driving revenue? Good service happens day-to-day through the adoption of best practices and the use of enabling technology. Service teams support revenue performance by engaging buyers and facilitating up-sell and cross-sell.

The Facilitated Revenue Architecture Diagnostic

Comprehensive Analysis

We take a broad view across 9 dimensions to explore and uncover growth issues and opportunities.

Best Practices

Our Capability Maturity Model (CMM) and scorecards help facilitate review of priority areas.

Expert Analysis

We apply our expertise from working with over 200 companies in full lifecycle marketing and sales and customer acquisition.

Sherwin Uretsky

Growth teams use the diagnostic to rapidly identify and organize around a growth strategy and plan. There are many factors that impact revenue growth. The diagnostic is an accelerated approach to consider these factors and prioritize a plan.

– Sherwin Uretsky

Schedule your Diagnostic.