4. Does our brand platform (visual identity, website, digital channels and collateral) represent our business, reinforce our messages and help us engage buyers? Create a visual brand, collateral and channels for buyer engagement and marketing and sales execution.
5. Is our revenue technology delivering data-driven insights, audience isolation and enabling marketing and sales? Marketing Automation, Digital Engagement, Sales Intelligence, CRM, Digital Channels, Customer Data Platform and Business Intelligence dashboards.
6. Is our marketing and sales operating model – including people, sales process and organization structure – designed effectively for our buyer segments and business model(s)? Aligning the operating model with a full-funnel marketing and sales processes, organization, skills and resources.