How does your Revenue Architecture stack up? The Revenue Architecture Methodology can help you realize more accelerated, predictable and sustainable revenue performance. It’s a framework for integrated, closed-loop marketing and sales buyer engagement and includes 9 best-practice dimensions.
Companies use the 9 dimensions and capability maturity models to measure their buyer engagement effectiveness and revenue growth and performance potential. We facilitate assessments objectively in context of the underlying business strategy and business model. Many companies will have a mix of “business archetypes” from consulting services to solutions to standard products. Each of these require a different Revenue Architecture.
The following 9 questions might help you self-assess your Revenue Architecture and identify immediate gaps and priorities.