Web Design & Development

Your website is the hub of your marketing and sales efforts. All roads lead here!  Just like the lobby of your building or the interactions of your business development teams, your website and digital presence represent primary touchpoints for prospects and customers and it is often the first place today’s self-directed buyers visit. 

We help establish a digital presence that tells your brand story and reinforces your brand identity. We focus on key design factors, including:

  • Brand and Visual Design: Communicating brand positioning and delivering a professional and engaging visual identity. 
  • Content & Functionality: Using content and functionality to deliver value and ensuring manageability, usability and accessibility.
  • Visibility and Conversion: Optimizing your site for search engines and converting visitors into qualified leads.

Phased Approach

To ensure complete alignment throughout the process and to effectively scope and deliver the outcomes our clients seek, we follow a phased approach.

ENVISION

  • Understand the business context and strategy
  • Review brand goals, target audience and ideal customers profiles
  • Build personas, key messaging and brand story
  • Develop visual, functional and content requirements
  • Agree the plan for the Experience Phase.

EXPERIENCE

  • Design visual branding, pages, posts and frontpage design layouts
  • Develop copy, content and resources
  • Define detailed technology requirements
  • Conduct feedback and design review sessions
  • Prepare the Launch Phase plan.

LAUNCH

  • Integrate site components and features
  • Deploy creative, visual page designs and page elements
  • Deploy site copy
  • Optimize pages for search engines
  • Prepare the site Manage Phase plan
  • Test the site, validate and launch the live site.

MANAGE

  • Manage advanced web hosting services
  • Monitor site performance
  • Update software, feature and security elements
  • Maintain SEO
  • Update copy and content
  • Support ad hoc needs and requirements.