Web Design & Development

We design and deploy websites for a modern digital presence with a focus on 8 design factors:

  • Brand:  Digital brand positioning with respect to the desired target market.
  • Visibility: Optimization of site for major search engines using keywords.
  • Design: Professional and engaging look and feel
  • Content: Credibility and appropriateness of information offered
  • Usability: Ease of use and accessibility of the web presence
  • Functionality: Tools and services that deliver value for the audience
  • Conversion: Effectiveness in capturing and converting leads
  • Amplification: Content and messaging accelerated through earned media.

Website Management

We manage our client’s web presence including:

  • Content updates and fixes
  • Ongoing SEO (Search Engine Optimization)
  • Advanced Performance Hosting
  • Staging Services
  • Core Updates
  • Plugin Updates
  • Security Monitoring
  • Uptime Monitoring
  • Full-site backups / Daily DB Backups

Phased Approach

  • Confirm the purpose, role and business context for the website
  • Analyze audience and develop personas
  • Prioritize the plan and determine release iterations
  • Determine functional, branding and visual design requirements
  • Design the website visual identity and page layouts
  • Design brand tone, imagery and themes
  • Deploy website copy and content
  • Align domain name and domain repointing
  • Establish HTTPS / SSL 
  • Migrate from staging to live production
  • Update page and image links
  • Integrate Google Analytics
  • Integrate, test  and launch