Web Design and Development

Your website is the hub of your marketing and sales efforts. All roads lead here!  Just like the lobby of your building or the interactions of your business development teams, your website and digital presence represent primary touchpoints for prospects and customers and it is often the first place the self-directed buyer visits. 

We provide a flexible range of services to help you establish and maintain your digital presence consistent with your brand and business strategy.

Components of an Effective Digital Presence

  • Branding and Design: Communicating your brand positioning with respect to the desired target market and creating a professional and engaging look and feel and visual identity. 
  • Content and Visibility: Enhancing credibility and delivering effective and persuasive copy and content, amplifying content and messaging on social media and optimizing for keywords on major search engines.
  • UX and Conversions: Designing persona experiences, offering content and resources and maximizing conversions using funnels and calls to action.
  • Functionality & Services: Ensuring platform stability, security and usability with tools and resources that deliver value for your visitors and enable site and service management.

Phases In the Web Development Process

We follow a phased approach with clear entrance and exit criteria to ensure alignment throughout the process.

ENVISION

  • Envision brand goals and the future state digital presence
  • Analyze audience and develop personas
  • Define and agree key visual, functional, technical and content requirements
  • Build and agree the plan for design and launch.

EXPERIENCE

  • Architect the website, social and digital presence
  • Design visual branding, pages, posts and frontpage design layouts
  • Develop copy, content and resources
  • Define technology requirements.

LAUNCH

  • Integrate site components and features
  • Deploy creative, visual designs and copy
  • Optimize for search engines
  • Test the site, validate and launch.

MANAGE

  • Manage advanced hosting services
  • Monitor site performance
  • Update software, feature and security elements
  • Maintain SEO
  • Update copy and content