Revenue Technology

Technology is transforming the buy-sell process. It enables the digital buyer experience, self-directed buying and more relevant, efficient and effective targeting with data insights, AI, predictive and behavioral analysis. The technology stack should enable full-funnel buyer engagement and deliver a competitive advantage.

  • Architect Solutions: Identify business, functional needs and data flows, assess existing technology quality and identify the target state technology architecture.
  • Select Technology: Use an objective approach to select technology components with an emphasis on building a 360-degree customer view with insights to inform buyer engagement.
  • Integrate Platform: Integrate the technology stack across Marketing Automation, CRM, CDP, Channels and Business Intelligence.