Data Management and Enrichment

Buyer engagement and account-based marketing critically relies on accurate databases and predictive insights about potential accounts and buyers.  Effective databases are built organically and maintained over time.  At the same time, for outbound sales engagement, it is also critical to acquire contact data or enhance existing databases with validation and profile enhancements. More than 20% of data degrades each year, so it is imperative that databases are maintained, cleansed and enhanced on a regular basis.

Enhance and Append

We work with  data vendors and services to enhance and append  account and contact databases, including:

  • Socially validated contact information
  • Intent data
  • Technology install data (e.g. hardware, software, and SaaS)
  • Social and psychographic data

Benefits include:

  • Pre-lead scoring for smarter focus
  • Measuring buying intent.
  • Delivering more targeted messaging
  • Increasing response rates
  • Determine who to reach next
  • Actionable marketing and sales insights.

 

Predictive Buyer Insights

In addition to profile information including names, phone numbers, email addresses, etc. buyer insights help sales and marketing teams determine who they should reach first. By pre-scoring existing leads, including those that have never engaged with your company, you can better focus the marketing and sales effort.

Predictive analytics helps find key accounts and individual influencers, decision makers, and brand advocates. Social validation helps teams reach out and feel confident that they have the correct information.