DATA MANAGEMENT

Buyer engagement and account-based marketing critically relies on accurate databases and predictive insights about potential accounts and buyers.  Effective databases are built organically and maintained over time.  At the same time, for outbound sales engagement, it is also critical to acquire contact data or enhance existing databases with validation and profile enhancements. More than 20% of data degrades each year, so it is imperative that databases are maintained, cleansed and enhanced on a regular basis.

Enhance and Append

We work with  data vendors and services to enhance and append  account and contact databases, including:

  • Socially validated contact information
  • Intent data
  • Technology install data (e.g. hardware, software, and SaaS)
  • Social and psychographic data

Benefits include:

  • Pre-lead scoring for smarter focus
  • Measuring buying intent.
  • Delivering more targeted messaging
  • Increasing response rates
  • Determine who to reach next
  • Actionable marketing and sales insights.