Build a Sales Operating Model.
Your sales operating model will need to change as your business model changes. Putting in place the seller/doer model and defining the type of sales organization model is critical to ensure you can execute against your business strategy and align your revenue architecture with your business architecture.
Sherwin Uretsky, Managing Partner
Craft a beautiful brand and digital presence.
Brand value is an asset that every business should continually foster. Powerful brands develop as people believe the brand promise based on their experiences. Those experiences develop into perceptions and expectations. The visual design of a brand helps reinforce the brand messages and value.
Caroline Szeto Dahlmanns, Creative Director
Integrate your Revenue Technology Stack.
The web has fundamentally changed the buy-sell process. According to McKinsey Research, 82% of product purchases start with a web search. Websites, social media, marketing automation and CRM are core elements of an effective revenue engine. Business intelligence and data management are critical for predictive closed loop marketing. Integrate component technologies or use an inbound marketing platform to manage the ‘revenue engine’.
Riaz Adamjee, Senior Client Partner