We aren’t selling for an imaginary company – we need to market and sell what we offer – but it is also vital to continuously innovate and position products and services competitively. Then we can craft buyer engagement messaging for isolated segments, specific personas and decision makers.
- Innovate Products: Develop products and services to ensure they are positioned for competitive advantage.
- Position Offerings: Define market value propositions that express unique benefits for specific offer / segment combinations.
- Message Segments: Build cross-channel, persona-based messaging to capture buyer interest and articulate benefits and value.