We want to focus on our ideal customer and engage buyers with intent to purchase, increasing revenue and lowering the cost of sales, but it is hard to get the insights we need. Strategic segmentation and data-driven audience isolation helps us identify which segments to compete in and align our messaging with buyer pain points along the buyer journey.
- Select Markets: Use strategic segmentation to identify ideal customers and the most suitable markets to compete based on the competition and company resources.
- Segment Audience: Use data analytics to isolate audience segments and develop personas to target.
- Prioritize Engagement: Prioritize engagement priorities based on market attractiveness and internal readiness.