Market Analysis

We help you define where you can create superior value for customers and shareholders based on the value of existing and alternative market opportunities.

  • What is the addressable market?
  • What is the market outlook?
  • What are trends and impact?
  • Who are the top players?
  • What are the industry/market size and growth rate?
  • Which products currently generate the majority of the industry’s revenue/margins?
  • What is the typical life cycle in the industry?
  • Are there barriers to entry? Exit barriers? Brand loyalties?
  • Which segments are attractive by size, growth, competition, and barriers?

Target Addressable Market and Segmentation

We help you define your target addressable market (TAM) and segment the market based on similar characteristics and needs.

  • What are opportunities for growth?
  • What are the ideal client profiles?
  • What are key messages for segments?
  • Where can we stimulate innovation?
  • How do we serve specific accounts, customers’ needs and wants?
  • What are our revenue metrics and goals for the TAM and segments?

Persona Development

A deeper dive looks at personas, value propositions and the customer lifecycle.

  • What are the personas in each account or segment?
  • What is the customer journey?
  • What value propositions and messaging address the target persona?