We help you define where you can create superior value for customers and shareholders based on the value of existing and alternative market opportunities.
- What is the addressable market?
- What is the market outlook?
- What are trends and impact?
- Who are the top players?
- What are the industry/market size and growth rate?
- Which products currently generate the majority of the industry’s revenue/margins?
- What is the typical life cycle in the industry?
- Are there barriers to entry? Exit barriers? Brand loyalties?
- Which segments are attractive by size, growth, competition, and barriers?