The “Amazon Effect” means today’s buyers are expecting better digital buying experiences, yet direct and human engagement remains vital. Each decision making team will value different engagement experiences and channels. How do you select the right mix of marketing and sales media and channels and engage buyers both digitally and personally along their journey?
- Envision Access: Consider paths to market for offer/persona combinations and identify campaign archetypes.
- Align Channels: Develop campaign architectures, mapping media / channel mix for target personas and campaigns.
- Plan Engagement: Organize the campaign portfolio and prioritized campaign calendar.