For most businesses-to-business sales, the early purchase journey begins without seller input and marketing programs play a vital role in TOFU and MOFU buyer engagement. Marketing leaders need effective ways to design and build programs that deliver on volume, velocity and value metrics. Yet buyers have different expectations and we need to deliver experiences that matter. Effective buyer engagement revenue programs deliver a creative mix of content and experiences that are orchestrated to engage, convince and convert.
- Design Engagement. Design buyer engagement campaigns and programs that matter to isolated audiences.
- Execute Programs. Engage, convince & convert buyers with differentiated message progression and content and experience combinations.
- Optimize Campaigns. Optimize campaign performance with data-driven insights and score leads for sales qualification and focus.