Account-Based Marketing Programs
Customer acquisition program design is based on the business architecture, product architecture and buyer architecture, Account-Based Marketing is a powerful approach to use when you have a clearly defined addressable market of accounts and high value sales. We use Account-based Everything (ABE) to promote the importance of fully integrating marketing and sales. New technologies for targeted advertising, personalization, predictive account selection, contact discovery, modular content, and account collaboration enable the account-based approach.
Account-based Marketing (or ABE) is the ‘go-to’ strategy for top tier accounts. Larger scale ABM can uses mass customization elements to scale program resources across a broader account base.