Customer Acquisition Programs and Marketing Agency Services

We help you deliver more predictable and sustainable revenue through customer acquisition and buyer engagement campaigns. We architect, produce and orchestrate digital marketing, inbound marketing, outbound sales and account-based marketing programs that are customized to your unique product, market and buyer dynamics.

Buyer Engagement Strategy

  • Buyer Engagement Index
  • Program SMART goals and funnel math
  • Ideal client profile, segmentation
  • Personas and buyer lifecycle
  • Pain maps and value messaging
  • Content architecture and media mix
  • Content and program calendar

Focus Metrics

  • Volume. Generating incremental “Top-of-the-Funnel” visits & inquiries
  • Value. Improving the quality of those inquiries
  • Velocity. Increasing conversions from marketing inquiries to sales-qualified
  • Revenue. Calibrating programs and enabling sales for revenue performance

Messaging and Content Architecture

Map content and engagement messaging to the multi-persona buyer lifecycle.

  • Website copy
  • White papers
  • Explainer videos
  • Webinars
  • Blog posts
  • Landing page content
  • Social media publishing
  • Infographics
  • Sales enablement content
  • ROI models
  • eMail messages and sequences
  • Sales scripts

Creative Design

Transforming buyer engagement strategies into effective marketing solutions with high fidelity creative to influence buyers and drive conversions and revenue.

Program Execution & Orchestration

Facilitate and execute full lifecycle marketing and sales campaigns.

  • Track and recalibrate campaign engagement
  • Facilitate and support sales plays
  • Orchestrate strategic account engagement.

Revenue Programs

Buyer Engagement drives revenue impact

Few marketers are using a true buyer engagement approach. A true buyer engagement approach will more clearly identify the role of marketing and sales tactics and shape 1:1 messaging and experience across the end-to-end buy-sell process. Developing content and campaigns & deploying marketing and sales technology in the absence of an effective closed-loop buyer engagement strategy is like building a house without architecture blueprints. Learn more.

Keith Sullivan, Managing Partner

Data analytics drive campaign strategies

Marketing and sales teams are often not aligned for campaign execution. Content must be tailored for target audiences. Execution requires a range of complex software, channels and media. Customer analytics is critical, yet data is typically not clean or harmonized. The Closed Loop Marketing Architecture™ is a blueprint to help design and deliver effective campaigns. It is a continuous process that aligns sales and marketing. Begin with analysis to develop insights and shape campaign opportunities, then integrate and launch campaigns to drive conversions and optimize campaign performance using the right systems foundation.

Mark Janowicz, Solution Architect

Design and launch integrated campaigns

Programs include creative content, social media and PR, marketing automation integration, websites and landing pages, and the mix of paid and owned media. We enable sales conversions and manage reporting and analytics. A good place to begin is building a campaign roadmap for a multi-channel, multi-touch program.

D. M. Thérèse Byrne, Client Partner

Therese Byrne

Build a 360 customer view

Modern marketing uses the data and insights about the customer to deliver highly targeted and relevant communication and enhance and deepen the customer relationship. Critical systems include data management, business intelligence, marketing automation and CRM. Campaigns are targeted across both online and offline channels.

Riaz Adamjee, Senior Client Partner

Riaz Adamjee

Define the customer journey

Campaigns begins with an understanding the customer journey. The journey map defines buyer personas and buyer steps. It becomes clear what content and processes are needed across the funnel. We implement lead scoring and align marketing and sales around the MQL (marketing qualified lead), SAL (sales accepted lead) and SQLs (sales qualified lead). Once the programs are in place, we continually adjust to adapt to changing experiences and performance.

Nan Hill, Marketing Programs Manager

Nan Hill

Learn more about Revenue Program Retainers.