Revenue Programs Services

We deliver a range of consulting and agency services for Account-Based Marketing, Inbound Marketing, Digital Marketing, and Sales Effectiveness.

We design, launch, and optimize buyer engagement marketing and sales programs. We deliver a range of revenue programs including:B2B Inbound Marketing, Account-Based Marketing, Account-Based Sales, CPG & Distribution Programs. We craft experiences, map sophisticated buyer messaging and produce content and experiences to engage buyers across the end to end buyer lifecycle. We help you identify the ideal customer profile, addressable market and whitespace. We build personas, and craft experiences to increase awareness, generate demand, develop qualified opportunities, optimize funnel stage conversions and build pipeline velocity.

Your buyer engagement strategy informs tactics like Inbound, Outbound, Content Marketing and Account-Based Marketing. We deliver Revenue Programs with retainer and project services with a view to drive key metrics, including:

  • Volume. Generating incremental “Top-of-the-Funnel” visits & inquiries
  • Value. Improving the quality of those inquiries
  • Velocity. Increasing conversions from marketing inquiries to sales-qualified
  • Revenue. Calibrating programs and enabling sales for revenue performance

Buyer Engagement Programs

  • Program / campaign SMART goals
  • Segment / audience selection and analysis
  • Engagement personas and buyer process
  • Pain and value messaging
  • Experience architecture
  • Content architecture and media mix
  • Copy and content development & production
  • Campaign integration and automation
  • Campaign orchestration
  • Sales engagement
  • Tracking, reporting and analytics.

Advertising

  • Pay per click / display
  • Social media advertising.

Inbound Agency and Digital Marketing

Sales Excellence 

  • Relationship management
  • Account-based sales
  • Sales coaching
  • Account planning.

PR / Analyst Relations

  • Media program planning
  • Press releases
  • Analyst and media relations
  • Influencer marketing.
Revenue Programs

Buyer Engagement drives revenue impact

Few marketers are using a true buyer engagement approach. A true buyer engagement approach will more clearly identify the role of marketing and sales tactics and shape 1:1 messaging and experience across the end-to-end buy-sell process. Developing content and campaigns & deploying marketing and sales technology in the absence of an effective closed-loop buyer engagement strategy is like building a house without architecture blueprints.

Keith Sullivan, Managing Partner

Data analytics drive campaign strategies

Marketing and sales teams are often not aligned for campaign execution. Content must be tailored for target audiences. Execution requires a range of complex software, channels and media. Customer analytics is critical, yet data is typically not clean or harmonized. The Closed Loop Marketing Architecture™ is a blueprint to help design and deliver effective campaigns. It is a continuous process that aligns sales and marketing. Begin with analysis to develop insights and shape campaign opportunities, then integrate and launch campaigns to drive conversions and optimize campaign performance using the right systems foundation.

Mark Janowicz, Solution Architect

Design and launch integrated campaigns

Programs include creative content, social media and PR, marketing automation integration, websites and landing pages, and the mix of paid and owned media. We enable sales conversions and manage reporting and analytics. A good place to begin is building a campaign roadmap for a multi-channel, multi-touch program.

D. M. Thérèse Byrne, Client Partner

Therese Byrne

Build a 360 customer view

Modern marketing uses the data and insights about the customer to deliver highly targeted and relevant communication and enhance and deepen the customer relationship. Critical systems include data management, business intelligence, marketing automation and CRM. Campaigns are targeted across both online and offline channels.

Riaz Adamjee, Senior Client Partner

Riaz Adamjee

Define the customer journey

Campaigns begins with an understanding the customer journey. The journey map defines buyer personas and buyer steps. It becomes clear what content and processes are needed across the funnel. We implement lead scoring and align marketing and sales around the MQL (marketing qualified lead), SAL (sales accepted lead) and SQLs (sales qualified lead). Once the programs are in place, we continually adjust to adapt to changing experiences and performance.

Nan Hill, Marketing Programs Manager

Nan Hill

Learn more about Revenue Program Retainers.