Meet the changing expectations of today’s informed self-directed ‘modern’ buyer. Find out why companies are adopting a collaborative approach across marketing, sales and service.
Envisioning Revenue Strategy
Align the team around the process to select markets and buyers, define valued offerings and messaging, and creatively access the market for specific offerings and buyer segments.
Enabling Revenue Systems
Align the process and approach to establish and enable revenue systems, including brand presence, revenue technology and marketing and sales processes and operating model.
Executing Revenue Programs
Align the team on the processes, tools and techniques for marketing, sales, retention and expansion. Participants will understand full-funnel buyer engagement orchestration and the gaps and opportunities that need to be addressed.