The ‘Month Zero’ Process

Month Zero is our accelerated approach to rapidly assess the dimensions of a Revenue Architecture to identify gaps, opportunities and priorities and to envision revenue-focused strategies and tactics to accelerate growth. We tailor the approach for each client. Typical activities include:

Revenue Strategy Alignment

  • Clarify growth vision, mission and target market segments
  • Define segments, revenue funnels and conversion pipeline metrics
  • Assess marketing and sales the ‘DNA’ of each segment funnel
  • Validate the alignment of the business model and revenue model.

Revenue Systems Alignment

  • Review brand, branded channels, websites and digital presence
  • Assess the marketing and sales processes and sales enablement capabilities
  • Assess the effectiveness of the marketing and sales technology stack.

Revenue Programs Alignment

  • Define target personas, messaging and value propositions
  • Envision customer buyer experiences and acquisition programs
  • Prioritize campaign and program execution.

Revenue Architecture Blueprint & Plan

  • Summarize the Revenue Architecture vision
  • Define priority initiatives, timelines and resources
  • Establish budgets, roles and responsibilities for implementation.

Learn more about ‘Month Zero’.