The ‘Month Zero’ Process

“Month Zero” a.k.a “Phase Zero” is an accelerated approach to establish your revenue architecture and prepare you for world-class buyer engagement.

Activities are tailored to address scope and requirements and often include:

Revenue Strategy

  • Growth vision, mission and target market segments
  • Target addressable market and ideal client profiles segments
  • Revenue funnels and conversion metrics
  • Program plan and schedule.
Revenue Strategy

Revenue Systems

  • Brand, channels, websites and social media requirements
  • Marketing and sales processes and sales enablement requirements
  • Marketing and sales technology stack integration.
Revenue Systems

Revenue Programs

  • Initial Engagement Personas, Pain Maps and Message Maps
  • Initial Buyer Experience Architecture and Content Architecture
  • Program plan.
Revenue Programs

Get a free estimate. Arrange a scope and requirements workshop.