Consulting Services

Our Consulting Services help you transform revenue growth and improve marketing and sales effectiveness.

Revenue Architecture Framework

The Revenue Architecture framework aligns marketing and sales with business strategy to better engage buyers and drive predictable revenue growth.

  • Customized to the Business
  • Responsive to Business Change
  • Integrated Across Marketing and Sales
Revenue Architecture

Continuum of Business Archetypes

In response to market dynamics, a businesses will shift left and right along a continuum of “business archetypes”. These shifts will require changes to the Revenue Architecture.

Continuum of Business Archetypes
EXPERT CONSULTINGCONSULTING PRACTICEBUSINESS SOLUTIONSCOMPLEX PRODUCTSSTANDARD PRODUCTSSELF-SERVICE DIRECT
Services sold and delivered by consulting partners based on their personal expertise.Services sold and delivered by expert teams with sales process support.A product and service mix sold by sales professionals with technical support.
Configurable products in established markets sold by direct sales and value added distribution channels.Standard products and services sold in established markets through direct sales and distribution channels.Standard products and services purchased directly in a self-service model through digital channels.

9 Dimensions of a Revenue Architecture

Each of the 9 Revenue Architecture Dimensions below must be designed and configured to align with your business strategy and offering portfolio.

We can help you address your priority issues or construct your end-to-end revenue architecture.

Revenue Strategy

Revenue Strategy Dimensions - Concept Layer
MARKETS & BUYERS

Market Selection
Buyer Personas
Goals & Metrics

VALUED OFFERINGS

Offer Positioning
Value Propositions
Revenue Models

PATHS TO MARKET

Organization Model
Partners & Channel Model
Digital Mix

Revenue Systems
Revenue Systems Dimensions - Foundation Layer
BRAND PLATFORM

Visual Brand Identity
Website & Digital Presence
Marketing Collateral

REVENUE TECHNOLOGY

Marketing Automation
CRM & Sales Automation
Data & Business Intelligence

PEOPLE & PROCESS

Talent Management
Full Funnel Process
Enablement Resources

Revenue Programs
Revenue Programs Dimensions - Execution Layer
MARKETING PROGRAMS

PR & Brand Communications
Content & Resources
Buyer Engagement

SALES EXCELLENCE

Prospecting
Relationship Management
Opportunity Management

ACCOUNT MANAGEMENT

Delivering Effectively
Customer Experience
Up Sell & Cross Sell

Revenue Architecture Diagnostic

Our facilitated Revenue Architecture Diagnostic helps you rapidly assess capabilities against best practices and identify priorities.