Revenue Architecture Services

  • Engage the market with full-funnel marketing and sales campaigns and programs.

Revenue Architecture

As market conditions change businesses move along a continuum. They shift left for more margin or right for more scale. Each business archetype will require a different Revenue Architecture.

Continuum of Business Archetypes
EXPERT CONSULTINGCONSULTING PRACTICEBUSINESS SOLUTIONSCOMPLEX PRODUCTSSTANDARD PRODUCTSSELF-SERVICE DIRECT
Services sold and delivered by consulting partners based on their personal expertise.Services sold and delivered by expert teams with sales process support.A product and service mix sold by sales professionals with technical support.
Configurable products in established markets sold by direct sales and value added distribution channels.Standard products and services sold in established markets through direct sales and distribution channels.Standard products and services purchased directly in a self-service model through digital channels.

Revenue Architecture Service Model

Markets & Buyers

Valued Offerings

Paths to Market

Brand Platform

Revenue Technology

People & Process

Marketing Programs

Sales Excellence

Account Management

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