Addressing heightened expectations of today’s buyers requires both digital and human experiences and an orchestrated approach.
Revenue Architecture is a continuous process for data-driven audience isolation, buyer lifecycle messaging and buyer engagement program execution.
Data-driven Audience Isolation
Automation, Tools and Templates
Full-funnel Buyer Engagement
Adaptive Campaign Archetypes
Segment markets, isolate audience, craft messaging and define go-to-market strategies.
Market Segmentation, Audience Isolation, Personas.
Offering Value Propositions, Buyer Lifecycle Messaging.
Engagement Strategies, Campaign Archetypes, Execution Plan.
Integrate brand and digital presence, deploy technologies and align processes.
Brand Identity, Collateral, Website, Social Media, Profiles, Outposts.
Marketing Automation, CRM, Customer Data Platform, Business Intelligence.
Demand Gen and Sales Process, Organization & Skills, Enablement.
Design and launch full-funnel buyer engagement campaigns and programs.
Campaign Design, Content, Integration, Orchestration, Optimization.
Sales Prospection, Opportunity Management, Closing Sales.
Account Management, Retention, Up-sell, Cross-sell, Advocacy.
Answer these 9 questions to assess your revenue architecture