Search Engine Marketing Services
We help our clients get found online and generate more traffic, leads, and revenue through search engine marketing (SEM).
- Audience and keyword strategy. In-depth keyword and audience research, to determine best targeting opportunities. Demographic analysis. Geographic and demographic bid modification options and bid adjustment to balance of position vs. return.
- Audits and Benchmark Performance. We’ll survey your current paid search accounts and unveil new opportunities for efficiency and performance. Establishes a solid foundation for our agency/client relationship.
- Multi-channel Programs. Search PPC: Google AdWords, Bing Ads, Amazon, Yahoo. Social Media: on Facebook, Instagram, Twitter, Linkedin. Mobile targeted messaging.
- Remarketing on Google, Gmail, AdRoll, Facebook, Yahoo, Gemini, Bing. Differentiate messaging and bidding across new audiences, deep-funnel window shoppers, and existing customers. RLSA lets you tailor your approach based on purchase consideration processes.
- Copy and Creative. Writing effective copy is just the beginning. We pride ourselves on educated and exhaustive testing of ad copy and extensions to ensure messages served are always helping to achieve your goals. Banner ads designed and created for a display/retargeting.
- Closed-loop Reporting and Management. Monthly A/B testing to improve ROI. Google Analytics, Call tracking, Conversion tracking, Competitive research. ROI reporting and strategy review calls to discuss campaign performance and ideas.
- Marketing Automation Integration and Landing page and Microsite Optimization. Landing page design and optimization. Form conversion and alert notification emails. Digital tools SEMRush, Google Tools and others.