Revenue growth is the primary driver of shareholder value, yet as conditions change even successful companies will face revenue growth challenges:
Market changes disrupt value positioning
New strategies require new go-to-market
Technology disrupts the buy-sell process
Content shock crowds out messages
Out of date resources impact sales enablement
Marketing and sales are misaligned
Campaigns and programs fail to deliver.
The Business Architecture Continuum
The Continuum illustrates how a business will adjust their business model along a continuum in pursuit of greater margin or greater scale.
At one end is “Commodity Product” (high scale / lower margin) . At the other is “Luminary Consultant” (high margin/ lower scale). When a business shifts left or shifts right along this continuum, their underlying revenue architecture – the building blocks of sales and marketing – must change as well. We help you do this.
Why Clients Hire Us
Our best clients have already achieved success in the market and look to us to help them:
Achieve the next level of sustainable and predictable growth
Address gaps between growth aspirations and current revenue execution
Better ensure predictable growth at the right cost of sales
Design and manage revenue programs to access the market and convert sales.
Align Your Revenue Architecture with Your Business Architecture
Revenue Architecture is an adaptive process for sustainable and predictable revenue growth.
Strategy: Align the go-to-market strategy with the business model.
Systems: Enable sales by integrating the brand, channels, people and processes.
Programs: Buyer engagement programs across marketing and sales.
Learn More about the Revenue Architecture Diagnostic.