Revenue Architecture Defined

We define Revenue Architecture as the process and product of planning, design and construction to deliver sustainable revenue performance. “Revenue Architecture”


Rev-en-ue
 noun: the return or yield from any kind of property, patent, service, etc.; income. Ar-chi-tec-ture noun: the process and product of planning, design and construction. “Revenue Architecture”: The process and product of planning, design and construction for sustainable revenue performance.

Revenue growth strategy architecture

Dimensions of a World Class Revenue Architecture

These 12 dimensions are critical success factors for sustainable revenue performance. These are marketing and sales best practices that form the building blocks of a revenue architecture that you can tailor to align with your business architecture.

STRATEGYMarket Strategy
Brand Positioning
Value to Market
Segmentation
Product Portfolio.

Commercialization
Value Wrappers
Customer Engagement
Commercial Use-cases
Pricing, Terms & Conditions.
Go-to-Market
Sales Organization
Required Assets
Channels & Partners
Marketing Mix.
Capability Alignment
Gap Analysis
Team Alignment
Capability Sourcing
Planning & Budget.
SYSTEMSMarketing Operation
Organization
Partners and Agencies
Web & Digital Channels
Collateral & Media.
Sales Operation
Sales Process
Tools & Enablement
Reporting
Administration.
People & Talent
Recruiting
Talent Development
Metrics
Incentives.
Technology Platform
CRM
Marketing Automation
Data Management
Business Intelligence.
PROGRAMSAcquisition Programming
Segmenting
Personas
Campaign Architecture
Campaign Orchestration.
Marketing Execution
Demand Generation
Website & Channel Management
Communications, PR
Technology Management.
Sales Execution
Deal Qualification
Opportunity Management
Account Management
Management & Coaching
Performance Management
Optimization
Funnel Metrics
Process Alignment
Revenue Impact.

Learn More About the 12 Dimensions.