Design Thinking for Revenue Innovation

We use Design Thinking Process for Revenue Innovation that brings a multidisciplinary approach to accelerate innovation thinking. We engage a research foundation that draws from area academic institutions and research labs including Harvard Graduate School of Design and MIT Media Lab.


1. Develop the innovation strategy

Develop the innovation platform.

  • Align innovation efforts to business goals and future ambition
  • Ensure internal culture and systems are geared to support rather than inhibit innovation
  • Establish the collaborative network
  • Articulate the framework for innovation
  • Set the challenge to direct innovative thinking and effort. 

Listen, capture intelligence and analyze the voice of the customer.

  • Review business intelligence, competition and market trends
  • Listen, capture and analyze the voice of the customer
  • Engage customer communities
  • Explore emerging technology, social trends, digital innovations
  • Capture lessons learned to refine thinking.

2. Envision an innovation portfolio

Discover promising initiatives.

  • Direct ideation activity to the most appropriate areas of the business
  • Leverage appropriate tools and techniques to explore propositions and find new ideas
  • Facilitate communication and engagement across the organization
  • Provide visibility across the organization
  • Adopt a portfolio management mindset recognizing that some innovative ideas will fail.

Validate feasibility.

  • Connect business units to validate and review ideas
  • Maximize the full capabilities of the organization by facilitating collaborative idea development
  • Review ideas across the innovation portfolio
  • Prioritize ideas in terms of customer value and ROI
  • Optimize the use of resources.


3. Accelerate market engagement

Optimize product development.

  • Apply a common framework for assessing candidate ideas allows comparisons to be made across the portfolio
  • Use portfolio management tools to allow management to prioritize the innovation pipeline and assess against changing business goals.

Prepare for market launch.

  • Integrate project performance measurements
  • Prepare for market launch in parallel to development
  • Connect disparate areas of the business to drive to market
  • Ensure appropriate and consistent communications
  • Identify metrics to track

Monitor success and capture learnings.

  • Track the success of products in the market
  • Integrate feedback to drive further ideation
  • Identify opportunities to further refine products or services
  • Capture customer feedback.
  • Reward innovative teams (not only the successful ones)

Design Thinking Workshops

We use a workshop-based approach to revenue innovation research which introduces and explores emerging technology, social trends, digital innovation and their impact on your potential for growth and innovation. We bring design thinking concepts, structures and methods to address different scenarios, including;

  • New product / service development
  • Integrated Marketing Programs
  • Visualizing complex problems
  • Innovation organization and team mobilization
  • Innovation culture
  • Long-range strategic planning
  • Existing initiative reviews


Workshop Examples

Engagements are tailored based on the business scenario and challenge. The following are representative engagement models:

1. Design Thinking for Innovation

  • Intended for executives and teams (no design background needed)
  • Workshops with 8 to 12 participants
  • Addresses topics in design and innovation
  • Exercises with active participation

2. Design Thinking for Industry Insight

  • Intended for executives and teams (no design background needed)
  • Research Phase to explore industry trends and future-state scenarios
  • Workshop with 8 to 12 participants
  • Addresses topics in design and innovation
  • Exercises with active participation

3. Design Thinking for User Experience

  • Intended for design teams and business stakeholders
  • User experience analysis and research is applied at a variety of scales
  • Customized Workshops
  • Hands on design and prototyping iteration
  • Deep focus on User Experience (UX) and User Interaction (UI) and audience impact
  • The business objective is typically directed at inventing new or reinventing existing products or services.