Closed-loop Marketing and Sales Process
With the technologies in place, you can engage the the closed loop process:
Analysis. Identify campaign results and trends across the customer lifecycle. Produce behavioral and predictive insights by reviewing data, campaign performance and metrics.
Insights: Develop and enhance customer profiles incorporating personas, segmentation and key value metrics to drive audience strategies.
Opportunities: Prioritize opportunities and mobilize resources to develop and plan marketing and sales programs.
Campaigns: Create and launch omni-channel campaigns to deliver relevant experiences and communications throughout the customer lifecycle.
Engagement: Deliver the experiences that engage customers and develop and nurture leads and capture behaviors and profile information across channels.
Conversions: Drive micro conversions (actions that are MQI – Marketing Inquiry) and macro conversions (opt-ins that are MQL – Marketing Qualified Lead) in the marketing-sales funnel responding to customer behaviors and key performance indicators.