Closed-Loop Buyer Engagement – In Action
We developed the Closed-Loop Marketing Architecture to illustrate the process in action. At the core is a revenue technology stack which serves as an enabler. It allows for a data-driven and insight-driven approach.
With a buyer engagement strategy in place, the closed-loop marketing architecture allows you can continuously test and refine engagement performance, track micro and macro conversions and ultimately drive revenue impact – closing the loop.