We developed the Closed-Loop Revenue Architecture to illustrate the process in action. At the center is the right revenue technology stack as an enabler. This allows for a data-driven and insight-driven approach.
Define your buyer engagement and test and refine engagement in a continuous feedback loop. Track micro and macro conversions and deliver revenue impact – at every stage of the marketing and sales funnel.
The approach drives continuous campaign ROI and a framework for closed-loop reporting and source attribution.