We developed the Closed-Loop Marketing Architecture to illustrate the process in action. At the center is the right revenue technology stack as an enabler. This allows for a data-driven and insight-driven approach.
With your buyer engagement strategy in place, the closed-loop marketing architecture allows you to continuously test and refine engagement in a feedback loop, track micro and macro conversions and ultimately deliver revenue impact – at every stage of the marketing and sales funnel.
The approach drives continuous campaign ROI and a framework for closed-loop reporting and source attribution.