4. Confirm brand presence, visual identity, enabling collateral and digital presence for funnels. Craft visual branding, collateral and channel for buyer engagement funnels.
5. Engage the technology stack for customer data insights and full-funnel buyer engagement. Enable marketing Automation, Digital Engagement, ABM, Sales Intelligence, CRM, Smart Rooms, Customer Data Platform, Business Intelligence.
6. Align the teams and processes for metrics-driven program execution. Ensure the operating model enables campaign funnel execution with marketing and sales processes, organization, skills and resources.