The Revenue Architecture methodology illustrates the buyer engagement process in action. At the center is the customer data platform and revenue technology stack as a critical enabler. This technology stack allows you to build data-driven buyer engagement programs.
The process helps you isolate audience, understand buyers, shape engagement strategies and launch engagement programs with a continuous feedback loop. Track micro and macro conversions as you engage buyers and inform new engagement strategies at every stage of the buyer journey and marketing and sales funnel. The approach drives continuous campaign ROI and offers a framework for closed-loop reporting and attribution.