World-Class Buyer Engagement: A Best Practices Handbook
How the 9 Dimensions of a Revenue Architecture Can Help You Realize the Infinite Rewards of Accelerated, Predictable, and Sustainable Revenue Growth
This handbook serves as a Chief Revenue Officer’s guide to marketing and sales alignment and full-funnel buyer engagement. Continuously executing your Revenue Architecture helps drive limitless revenue opportunity. Increase your volumes, value, velocity and revenue impact.
- Volume: Generate top-of-the-funnel visits & inquiries
- Value: Increase deal value from better qualified inquiries and selling
- Velocity: Increase conversion rates through the demand funnel and sales pipeline
- Revenue: Optimize buyer engagement and selling for revenue impact.