Identify and quantify your ideal buyers and influencers – identify your target addressable market, ideal client and segment them based on value.
Understanding buyers’ point-of-view (POV) – Build personas to understand each of your audience segment perspectives so you can communicate in more relevant ways.
Define the right Pain Ladders™, Pain Maps™ & Engagement Personas™ – Map your persona’s pain to build next-generation engagement personas based on a singular set of shared attributes…namely pain points
Build message maps™ that engage buyers – Build message maps as a compass to guide all content and creative development…applying a pain-empathy-insights™ methodology for message progression.
Navigate the content conundrum – Map content across the buyer lifecycle and use the principle of equitable exchange™ with permission marketing principles to deliver an equitable exchange of value with buyers.
Engage buyers across the closed-loop process – Align content and experiences and track results across each stage of the end-to-end marketing and sales process.
Understand the metrics that matter – identify the most important and relevant metrics across each stage of your buy-sell process.
Manage with a metrics-driven methodology™ – allocate investments and activities with highest-probability outcomes using a data and metrics-driven approach.
Choose the right revenue systems platform – identify the right mix of people, process and technology and channels that you will need to execute and deliver predictable and sustainable revenue performance.