Closed-Loop Marketing is a continuous process for buyer engagement that aligns marketing and sales. It helps revenue teams deliver tailored omni-channel experiences that engage buyers at every stage of the buying process. Data insights inform new engagement strategies and optimize conversions. By ‘closing the loop’, sales and marketing teams track and orchestrate the end-to-end buyer lifecycle and campaigns are measured for total revenue impact.
Closed-loop Marketing and Sales Process
Markets & Buyers. Review campaign results and trends across the customer lifecycle. Produce behavioral and predictive insights by reviewing data, campaign performance and metrics and select target markets and ideal buyers.
Valued Offerings: Refine offers and value propositions to respond to buyer needs and pain points.
Go-to-Market: Prioritize opportunities and mobilize resources to develop and plan buyer engagement paths to market and marketing and sales programs.
Marketing Programs: Create and launch omni-channel campaigns to deliver relevant experiences and communications throughout the customer lifecycle to generate demand.
Sales Execution: Engage buyers through the sales process and convert sales.
Customer Service: Manage relationships and maximize upsell and cross-sell