John Stone

Marketing and sales teams are often not aligned for buyer engagement execution, yet complexities make integrated campaign design and execution very challenging. Experiences and content must be tailored for target audiences and execution requires the right channels and media, customer analytics, technology automation and harmonized data.

Closed-Loop Marketing  Architecture

Closed-Loop Marketing is a continuous process for buyer engagement that aligns marketing and sales. It helps revenue teams deliver tailored omni-channel experiences that engage buyers at every stage of the buying process. Data insights inform new engagement strategies and optimize conversions. By ‘closing the loop’, sales and marketing teams track and orchestrate the end-to-end buyer lifecycle and campaigns are measured for total revenue impact.

We developed a blueprint diagram and companion e-book that describes the closed-loop process and closed -loop reporting approach.