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Closed-Loop Marketing Architecture

Closed Loop Marketing Architecture Blueprint

A blueprint for continuous buyer engagement.

Closed Loop Marketing is a continuous process for buyer engagement. It helps you deliver tailored omni-channel experiences that engage customers at every stage of the buying process using data insights to optimize conversions. By ‘closing the loop’, sales and marketing teams align around the end-to-end buyer lifecycle and campaigns are measured for total revenue impact.

Closed-Loop Marketing

Download your copy of the Closed-Loop Marketing Architecture Blueprint and get a link to the companion eBook. 

Download the Closed-Loop Marketing Architecture Blueprint



CONTINUOUS CYCLE
A continuous process to deliver tailored cross-channel experiences that engage customers and drive conversions.

360 DEGREE CUSTOMER VIEW
Harmonize data to gain customer insights and tailor communications for maximum engagement and conversion.

REVENUE TECHNOLOGY STACK
Use modern technology platforms, data and processes to integrate campaigns and programs.

IMPACT ATTRIBUTION
Close the loop between marketing and sales and understand the total revenue impact on the marketing and sales funnel.

John Stone

Marketing and sales teams are often not aligned for campaign execution, yet complexities make integrated campaign design and execution very challenging. Experiences and content must be tailored for target audiences and execution requires the right channels and media, customer analytics, technology automation and harmonized data.