Closed-loop Marketing and Sales Process
Markets & Buyers. Review campaign results and trends across the customer lifecycle. Produce behavioral and predictive insights by reviewing data, campaign performance and metrics and select target markets and ideal buyers.
Valued Offerings: Refine offers and value propositions to respond to buyer needs and pain points.
Go-to-Market: Prioritize opportunities and mobilize resources to develop and plan buyer engagement paths to market and marketing and sales programs.
Marketing Programs: Create and launch omni-channel campaigns to deliver relevant experiences and communications throughout the customer lifecycle to generate demand.
Sales Execution: Engage buyers through the sales process and convert sales.
Customer Service: Manage relationships and maximize upsell and cross-sell