Are you engaging buyers with high value experiences?
Do you really understand your audience? A deep understanding of each buyer segment, buyer personas and buyer processes helps drive the efficiency and effectiveness of revenue programs.
Are you messaging accounts and buyers effectively and with the right experiences and content? By understanding buyer pain points, you can build message maps that better engage individual buyers at each stage of their buying process.
Do you have the right campaign architecture? There is a lot of hype around Inbound Marketing, Account-Based Marketing and Content Marketing. While these are great tactics, the buyer engagement strategy defines the mix of marketing and outbound selling tactics you need.
Is sales and marketing execution effective? Effective marketing and sales execution involves deep buyer understanding and empathy, persuasive selling and marketing and high-value relationship management.
Assess your campaigns and programs with the BUYER ENGAGEMENT INDEX™
The Buyer Engagement Index™ is a collaborative, workshop approach we use to help you evaluate campaign and program impact and effectiveness against 9 Buyer Engagement best practice principles. We evaluate your campaign and the end-to-end experience to identify opportunities for deeper buyer engagement, enhanced buyer experience and increased buyer conversions at every stage of the buying process.
“Few revenue marketers are aligning the requisite elements of high-performance buyer engagement. Developing content and campaigns, as well as deploying marketing technology in the absence of a buyer engagement strategy is like building a house without architectural blueprints or a foundation.”