Are you engaging buyers with high value experiences?

  • Do you really understand your audience? A deep understanding of each buyer segment, buyer personas and buyer processes helps drive the efficiency and effectiveness of revenue programs.
  • Are you messaging accounts and buyers effectively and with the right experiences and content? By understanding buyer pain points, you can build message maps that better engage individual buyers at each stage of their buying process.
  • Do you have the right campaign architecture? There is a lot of hype around Inbound Marketing, Account-Based Marketing and Content Marketing. While these are great tactics, the buyer engagement strategy defines the mix of marketing and outbound selling tactics you need.
  • Are Sales and Marketing teams executing collaboratively? Effective marketing and sales execution involves deep buyer understanding and empathy, persuasive selling and marketing and high-value relationship management.

Workshop: The Essential Components of a Buyer Engagement Architecture™

Research shows that as many as 70% of B2B marketers are not meeting their revenue objectives and service level agreements. And they are looking for new and innovative ways to increase volumevaluevelocity and revenue performance of their demand generation and pipeline opportunities.

That’s why we’re offering a customized workshop on the essential components of a Buyer Engagement Architecture—THE critical element in boosting revenue marketing performance by 300% or more.

Learn more about the Workshop!

In the workshop, we review the essential components of a Buyer Engagement Architecture™ and review your campaign effectiveness against 9 best practice principles for world class buyer engagement.

“Few revenue marketers are aligning the requisite elements of high-performance buyer engagement. Developing content and campaigns, as well as deploying marketing technology in the absence of a buyer engagement strategy is like building a house without architectural blueprints or a foundation.”

– Keith Sullivan