The ‘Month Zero’ Process

We use an accelerated approach to rapidly identify and assess revenue performance issues and prioritize focus for impact.

We conduct the assessment through the lens of a world-class revenue architecture and the 12 dimensions while focusing on priority issues and requirements.  Activities typically include:

  • Senior team interviews and work sessions
  • Capability reviews
  • Issue prioritization and synthesis
  • Go-forward plan alignment

Revenue Strategy

  • Growth vision, mission and target market segments
  • Target addressable market and ideal client profiles segments
  • Revenue funnels and conversion metrics
  • Program plan and schedule.
Revenue Strategy

Revenue Systems

  • Brand, channels, websites and social media requirements
  • Marketing and sales processes and sales enablement requirements
  • Marketing and sales technology stack integration.
Revenue Systems

Revenue Programs

  • Initial Engagement Personas, Pain Maps and Message Maps
  • Initial Buyer Experience Architecture and Content Architecture
  • Program plan.
Revenue Programs

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