Ventures and Growth Businesses

New ventures and growth companies are our ideal clients. Why? they have a fantastic opportunity to capture market share rapidly and they are less encumbered with legacy processes. With a fast growth culture and innovative product offerings, all that is left to ensure is an accelerated, predictable and sustainable revenue engine. This is where Revenue Architecture comes in.

Different business models will use a different Revenue Architecture design, but the fundamentals of a closed-loop revenue architecture approach is the best practice. Venture leadership teams should align the building blocks of a revenue architecture.

The modern, self directed buyer uses the internet throughout their process. 70% of their buying process is typically completed before they engage directly with sales and account teams. They are aware of and engaging with your brand at the top, middle and bottom of the funnel. Buyers do not care if they are engaging with a marketing asset or sales person. They follow their buying process. Venture and growth companies need to align their marketing and sales process to deliver on the buyer’s expectations.

A modern Revenue Architecture helps engage customers consistently across marketing and sales using an effective mix of channels and media.  To do this, Sales and Marketing teams collaborate to engage accounts and buyers along this journey and effectively measure and track activity end-to-end.

Our Services

Methodology Training Services help B2B product, solutions, software and services companies onboard their Revenue Architecture for an integrated, data-driven closed-loop marketing and sales process.

Execution Services help clients architect and execute buyer engagement customer acquisition programs. These include a mix of tactics depending on the business model and revenue funnel.  We combine Inbound marketing, Account-based Marketing and Outbound Sales to build more predictable lead flows and pipeline velocity.

Fouad Habboub

“We engaged Revenue Architects to help us adopt the Revenue Architecture approach and shape our go-to-market strategy. The team supports our front office and our brand presence. This has helped us attract significant inbound attention and interest through content marketing and specialist conference participation leading to more leads and closed business.”

Fouad HabboubChief Executive OfficerIKINDI, Inc.
Ikki Boudargham

“The team from Revenue Architects constructed and deployed our end-to-end Revenue Architecture and is supporting our growth vision with agency services. The team is shaping our go-to-market strategy, building and maintaining or digital and brand presence, and executing marketing and sales programs.”

Ikki BoudarghamChief Executive OfficerMyConnect Solutions
Mira Genser

“Revenue Architects helped us design and innovate “BCVIC” – an innovation center website for prospective early stage portfolio companies. BCVIC helped us to engage entrepreneurs and foster deal flow”

Mira GenserMarketing ConsultantContinental Resources