Food & Consumer Packaged Goods

Consumers are changing buying habits faster than ever. Product assortment is increasing and people have growing concerns about health and wellness.  Self-directed shoppers want to know where their food is produced.  On top of this, retailers are consolidating and adding sophisticated online shopping options.

Strategic communications and digital marketing are playing an increasingly important role across food, beverage, nutrition and health. Marketing programs, online & offline branding, marketing automation and effective sales networks drive revenue performance.

CPG companies — especially emerging ones — need a range of strategic sales and marketing support and the right capabilities are challenging to find.

The CPG industry needs to engage buyers with an integrated closed-loop marketing, distribution and sales approach.

We look at 12 dimensions of revenue architecture, broken into Strategy, Systems, and Programs.  These are examples of how we engage in the industry:

  • Strategy: Provide strategic direction consumers & customers, products, pricing, and distribution networks
  • Systems: Set up structure and tools for brand identity, staffing, business operations, and technology
  • Programs: Establish routines and schedules for retailer meetings, engaging consumers, motivating sales teams, and measuring results.

Expertise in Sustainable and Predictable Revenue Growth

Our expertise include marketing and distribution, social media, public relations, sales and technology.  Projects include strategy development and audience engagement programs. We build brand awareness, launch integrated marketing campaigns and manage integrated revenue programs.

  • Strategy
  • Closed-loop Marketing
  • Revenue Technology
  • Content Collateral
  • Website Design & Development
  • Price Strategy
  • Promotion Planning
  • Assortment
  • Branding
  • Campaigns

Scott SandersScott Sanders, Client Partner

Scott specializes in the food/beverage/CPG and retail industry, covering strategic topics such as price, promotion, assortment, and branding. He leverages data to better understand how people shop and how to promote consumer goods more effectively.  He previously was co-owner of Bosco Chocolate Syrup and has advised both Fortune 500 and emerging companies on sales management, marketing, and pricing strategy for food, beverage and CPG products.