Food & Consumer Packaged Goods

Revenue Architects advises Food & CPG companies across sales, marketing, and product development, delivering insights that drive sustainable, predictable revenue growth.

High impact services include:

Category management

Turn your Nielsen, IRI, SPINS, and retailer data into top-line impact

Price-pack architecture

Design the right price and size structure for your product line guided by consumer insights and financial analyses

Trade promotion effectiveness

Understand the true cost of your price promotions and increase your promotion ROIs

Product positioning research

Determine which product claims and attributes will resonate with your audience through targeted research

Capabilities:

  • Strategy
  • Closed-loop Marketing
  • Revenue Technology
  • Content Collateral
  • Website Design & Development
  • Price Strategy
  • Promotion Planning
  • Assortment
  • Branding
  • Campaigns

Past & present clients:

Scott SandersScott Sanders, Client Partner

Scott specializes in the food/beverage/CPG and retail industry, covering strategic topics such as price, promotion, assortment, and branding. He leverages data to better understand how people shop and how to promote consumer goods more effectively.  He previously was co-owner of Bosco Chocolate Syrup and has advised both Fortune 500 and emerging companies on sales management, marketing, and pricing strategy for food, beverage and CPG products.