Food & Consumer Packaged Goods

Revenue Architects advises Food & CPG companies across sales, marketing, and product development, delivering insights that drive sustainable, predictable revenue growth.

Our areas of expertise include: Pricing, Promotion Planning, Assortment, Positioning and Branding, Website Design & Development, Business Development Process, Revenue Technology, Campaign Architecture and Execution, Content & Collateral, Closed-loop Marketing.

High impact services:

Category management

Turn your Nielsen, IRI, SPINS, and retailer data into top-line impact

Price-pack architecture

Design the right price and size structure for your product line guided by consumer insights and financial analyses

Trade promotion effectiveness

Understand the true cost of your price promotions and increase your promotion ROIs

Product positioning research

Determine which product claims and attributes will resonate with your audience through targeted research

New E-book! TRICKS &TREATISES: Pricing Psychology for Food, CPG, and Retail Practitioners