Financial Services Marketing

Financial services companies are continuously shifting the mix of inbound marketing and outbound selling and the way they structure and manage the front office.  Intermediaries and customers are increasingly self-directed, using the web to research and support decisions. Smart inbound and outbound marketing strategies and direct sales must be orchestrated across the customer lifecycle.

Insurance

We serve as a full service marketing agency for insurance agents and broker teams. We are an extension  for our client’s internal marketing teams.  Monthly retainers provide for flexible marketing support that mix creative and branding. website, content marketing, email marketing, and marketing and sales technology skills.  We flexibly assign resources and expertise to respond to our clients changing business requirements.

We work with insurance carriers in support of their distribution strategies. We help them structure and align their front office teams and better engage agency and broker channels with integrated marketing programs.  We create and develop integrated marketing programs using digital and social media tools designed to drive qualified opportunities and enhance retention and referrals. Campaigns and programs at the carrier level can be deployed and customized across different channels to drive engagement.

Banking

Banks are rethinking their traditionally product centric model and transforming to a customer-centric model.  Many banks need to reestablish their long standing leadership in trust and loyalty following the financial crisis. The leaders are building a more intimate, trusted relationship with their customers.  We provide marketing and sales services to help banks modernize and align their sales and marketing model. We  provide a 360-degree view of the customer and profitability and enhance the platform for customer engagement to be more nimble and responsive to the new media / social media environment. We engage customers where they are with omni channel distribution strategies and align the marketing, sales, finance, HR and IT teams around customer-first strategies.

“Revenue Architects is our full service marketing partner, managing brand communications, collateral, websites, inbound and email marketing which helps us engage retail insurance agencies nationwide.”

Gordon Bewick
Gordon BewickPresidentBoston Insurance Brokerage

“Revenue Architects help put us on the right path toward selecting a marketing automation solution that fits our strategic requirements and our path to effective CRM!”

Mark Gibson
Mark GibsonChief Marketing OfficerRockland Trust