B2B Consulting and Agency Services
In pursuit of growth or scale, B2B businesses adjust their business model along a continuum between luminary consulting on the left to product sales on the right. These widely different business models require completely different approaches to sales and marketing. It is critical that a the leadership team re-aligns the building blocks of a revenue architecture to fit where they are on this continuum:
- Strategy – align the business model and revenue model;
- Systems – deploy the enable branding, collateral, processes and technology;
- Programs – engage customers with the right mix of campaigns and programs.
Closed-Loop Marketing and Sales Value Chain
The buying process has changed. B2B buyers typically begin with internet searches and 70% of the buying process is typically self-directed and completed before prospect engages with sales.
A modern revenue architecture must engage customers consistently process across marketing and sales and use a wide mix of channels and media. Sales and marketing teams must collaborate to engage customers along this journey effectively and measure and track activity end-to-end. We help B2B product, solutions, software and services companies deliver integrated closed-loop marketing and sales. Our focus is on buyer engagement -the starting place to capture customer value.
We deploy content, campaigns and marketing enablement technology solutions based on the buyer engagement strategy.
Inbound Marketing, Account-Based Marketing and Sales Effectiveness
We help our clients architect and execute a range of buyer engagement-driven customer acquisition programs across marketing and sales. These include a mix of tactics like inbound marketing, account-based sales and account-based marketing programs. We help our clients create more predictable lead flows and pipeline velocity by constructing messages through the buyer’s’ perspective and engaging experiences at every stage of the buyer lifecycle.
We appointed Revenue Architects to shape our go-to-market strategy, support our front office and roll out a comprehensive marketing presence. This has helped us attract significant inbound attention and interest through content marketing and specialist conference participation.
“The content produced by Revenue Architects was one of our highest performing downloads”
“Great results for our web strategy, significantly enhancing our communication objectives and revenue streams. Excellent response from Revenue Architects team.”