B2B Marketing Agency Services
Align your revenue architecture with your business architecture.
A significant portion of the B2B buying takes place online. Statistics show that 93% of B2B purchases start with an internet search and 70% of the buying process is complete before prospects engage with a live sales rep. Both sales and marketing are critical to B2B and alignment is critical.
Yet different business models require entirely different approaches to sales and marketing. In pursuit of margin or scale, a business will move along a continuum. At one end a “luminary consultant” at the other “commodity product” and different approaches to marketing and sales are required. A business must align the building blocks of marketing and sales – the revenue architecture – to where they sit along this continuum. We align revenue architecture with business architecture with a closed loop marketing and sales process.
Inbound Marketing, Account-Based Marketing and Sales Effectiveness
Today’s business buyers are inundated with sales pitches, direct mail, cold calls and emails. Many are tuning out these channels and opting to “self-sell” using search and social media. Research suggests that over 80% of product purchases & donations begin with a web search. The role of marketing and sales teams have shifted while sales expertise remains critically important to convert opportunities to revenue.
Flexible B2B Marketing and Sales Services
We help define the revenue architecture for sustainable revenue growth and construct the building blocks for B2B marketing and sales. Our focus is on inbound marketing programs, account-based marketing programs and sales effectiveness. Example services:
- Define revenue strategy including target markets and differentiated value proposition and messaging
- Design the operating model and processes for B1B solution selling and closed loop marketing and sales
- Deploying the technology stack for marketing and sales including CRM and Marketing Automation
- Designing the web presence and digital channels for customer engagement
- Crafting and executing demand generation, inbound marketing and account-based marketing campaigns
- Improving sales effectiveness.
We appointed Revenue Architects to shape our go-to-market strategy, support our front office and roll out a comprehensive marketing presence. This has helped us attract significant inbound attention and interest through content marketing and specialist conference participation.
“The content produced by Revenue Architects was one of our highest performing downloads”
“Great results for our web strategy, significantly enhancing our communication objectives and revenue streams. Excellent response from Revenue Architects team.”