Sherwin’s 10 Deadly Sins of Sales

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signpost of deadly sins

In the course of my three decades in sales leadership roles at large enterprises, early stage growth companies and in my management consulting practice, I have witnessed and corrected many bad sales practices. These practices, if not course corrected, would lead to zero sales. When they numbered an even ten, they became Sherwin’s 10 Deadly Sins of Sales. Out of the office with senior executives, I would recount them to their great amusement.


Here they are! Enjoy!

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