Limelight Networks is a premier content delivery network (CDN) service provider that enables organizations to deliver faster websites, more responsive applications, the highest quality video, and consistent game and software downloads to any device.
Limelight had excellent marketing for engaging with prospective buyers, but at the end of the day, their messages were not addressing buyer pain points. The result was lost opportunities. Revenue Architects’ Keith Sullivan led a team to attract more quality leads into the funnel as well as increase their conversion rate. After a thorough sales strategy analysis and working with senior stakeholders, Limelight enhanced its buyer engagement strategy with a new digital media plan and content. The campaign resulted in a lead conversion increase of 250%.