Ipswitch Inc. was founded on a simple premise: to produce IT software that took what was possible and made it practical. The company develops practical solutions to the real business needs of network administrators, network managers and users of IT technology in organizations of all sizes.
However, existing marketing content was too technical, and the sales team struggled to use content effectively across segments and the buyer journey.Ipswitch Marketing engaged Revenue Architects’ Keith Sullivan to grow and scale the pipeline. The team addressed the need with buyer-centric messaging, persona evolution, program blueprints and program development and further collaborated with sales management to help organize more effective sales processes. Within 6 months, the Ipswitch sales team saw a win rate lift of 43%.