SharpSpring Social Now Available

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SharpSpring users now have access to a new social media and calendar features.

  • Content Calendar: A bird’s-eye view of your social posts, email sends, and blog articles.
  • Social Posting: Post directly to Facebook, Twitter, and LinkedIn without leaving SharpSpring.
  • Social Listening: Monitor social media activity with customized listening feeds.
  • New Trigger/Filter: Create automations based on when leads interact with your social media accounts.

SharpSpring has updated Lead Scoring and the Life of the Lead to now include social interactions. SharpSpring will be releasing to all clients in a few days.

Ready to learn more? Contact us for a guided walkthrough of these new features.

Blog or Blogs? – A Blog has Posts not Blogs

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Blog

I often hear the use of the word Blogs when referring to Blog Posts.

Blog: A single website or web page with multiple posts.

Blogs:  Multiple websites containing posts (not the posts themselves)

Post: An individual entry on a blog.

BlogA blog is short for weblog. A weblog is a website consisting of entries (posts) that are displayed in reverse chronological order with the most recent post appearing first. “Blogs” refers to the universe of blogs – not to individual posts. Blogs are created using software like WordPress or TypePad. Blogging is a verb that means writing posts (not writing blogs).

So if you are wondering if you have ‘blogs” on your blog…. you actually have posts… If you have multiple blogs (multiple websites or multiple subject blogs, each with sequential posts), then you might refer to the collection as ‘blogs’.

Good luck marketing, selling and blogging!

Learn more about how to integrate your blog strategy for revenue growth… Contact Us.

Smarter LinkedIn Marketing for Financial Advisors

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Linkedin Cloud
HNWI on LinkedIn

Source: Join the Dots

LinkedIn is the most used and most trusted social media platform that high net worth investors (HNWIs) tap to research financial decisions, according to a 2014 survey of HNWIs by Join the Dots. And they are using it across all investable asset ranges.

HNWI tapping LinkedIn Financial Content

Source: Join the Dots

 

 

 

These HNWIs are tapping various forms of content to inform the financial decision journey, according Join the Dots research.  Those who use it for both discovery and consideration are driven to action.

 

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How Digital Strategies Can Supercharge Your Referral System

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It has been well over a decade since the digital revolution went mainstream. However, according to Google, 55% of small businesses don’t even have a website. The vast majority of those that do, have a website that lacks key features necessary to make digital a revenue generating channel. A common reason for this lack of focus is the belief that real business comes via traditional channels like referrals.

How to supercharge referrals

The problem is that referrals are heavily influenced by digital channels. Your client base needs to know exactly what makes you great and be energized to make a referral. Digital channels provide the necessary energy. A well thought out digital strategy is vital to guide the referral process.

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LinkedIn for Financial Advisors: A Primer

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Linkedin Investor Usage

Source: Cogent Research


Linkedin is the most prominent social media network that investors use to research financial decisions.

With the large and every increasing number of affluent investors using LinkedIn, their expectations are that you have more than a presence. In order to provide value and differentiate from competitors, independent financial advisors need to actively engage.  Very simply, an active and robust presence on LinkedIn will enable you to better retain and attract new clients. 

  1. Increase your visibility, starting with a robust, search optimized profile
  2. Reconnect with clients and colleagues
  3. Get recommended
  4. Enhance reputation/build influence
  5. Prospect for new clients
  6. Share and join events/groups
  7. Conduct targeted advertising
  8. Set up a Company Page

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Digital Experience Index – Annual Check Up Assessment

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Revenue Architects DXI

New Promotion:  Click here for a Complimentary Digital Review (DXI Analysis)

 

Expanding Your Digital Review

Website assessments are nothing new, yet today we need to be taking a comprehensive view that includes a look at your websites, apps, media and social media presence. So, when you do your next check up, instead of thinking “website assessment”, you should be thinking “digital assessment”. Given how rapidly things are changing in digital strategy and systems, you should be conducting a self-assessment at least each year. When we do this for clients, we call it a “DXI” –  Digital Experience Index. The benefits are clear.

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3 Simple Steps to Improve Your Company LinkedIn Page

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LinkedIn recently updated their platform to better showcase company’s specialties.  These updates do not include any new features but rather improve company page appearance, navigation, and promotion.  Outlined below are three (3) simple steps to stay current.

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Organizing Your Twitter Lists for Better ROI

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Programs

Social Media is about engaging your audience through conversation and conversion.  By offering great content, your followers are likely to download, share, or contact you to learn more.  However, to get the most out of your social media outlets it’s important that your message is directed at the appropriate audience.  Twitter offers you the ability to create and edit lists, but not an easy way of maintaining them.  Below, I discuss ways to segment and maintain your Twitter lists for better ROI.

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