How to Write a Blog Post Quickly

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blog writer

We are launching an exciting new content campaign introducing our new Closed Loop Marketing Architecture (CLMA) in the next few weeks. This new content is central to our core mission – to deliver closed loop marketing solutions for complex sales. Companies with complex sales, including financial services, investment management and B2B are looking for ways to align marketing and sales and drive top-line growth. CLMA helps them achieve this.

blog writerOur team members are enthusiastic about the new campaign and want to author blog posts about dimensions of the CLMA.


However, many of them consider writing a blog post a daunting task!

It does not need to be!

 

 

So, how can you write a [great] blog post quickly?

Read more

What Does SEO look like in 2014?

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Of all the digital marketing disciplines, nothing keeps a marketer on their toes quite like Google. Google’s recent algorithm updates gave us the cutely titled Panda and Penguin updates, but don’t let the names fool you – they meant business. Those two penalized poor content and spammy links; cleaning house if you will. I’ll take a look at Google’s new algorithm update called Hummingbird and also look at two other significant SEO trends to carefully consider in your search engine marketing plan for 2014.

Humming to Google’s New Tune?

The truth is, this update appears less overtly dangerous than the previous algorithm updates, as if you have been doing well in search engines with honest content marketing, then you are probably no worse off right now. The challenge though, is keeping up with websites and marketers that are paying attention to Hummingbird’s perceived impact.

Here are 3 key points to consider:

  1. The usefulness of your content;

  2. The speed if your site;

  3. The user experience for mobile devices;

Around this point of providing ‘useful’ content, you blog is a key tool in providing ‘answers’ to searcher’s questions. The old tactic of optimizing your meta data around primary keyword phrases still holds true, but try to avoid keyword obsessing; the search engines are smart enough to understand context in the rest of your content much better these days.

Remember: long tail keyword searches make up 70% of all search engine queries.

For maximum impact, focus on adding new content that explicitly answers user questions, including “how to” blog posts, FAQs, and process tutorials. Your blog can help provide answers to some of these ‘how to’ questions and attract natural links and get picked up by press outlets – who often have a high domain authority – and can direct a high volume of traffic back to your website.

Mobile Device SEO

For mobile optimization these items are critical to ensure a quality mobile user experience, which keeps your bounce rate down – in turn – helping your search rankings on mobile devices.

  • Use Finger Touch Friendly Navigation

  • Disable Pop-up On Mobile

  • Don’t Use Flash Content

  • Scroll-to-Sections Speed up Navigation

  • Keep the number of videos to a page to a minimum

  • Compress images and combine CSS files

  • Use responsive design unless a traditional mobile site suits your content

What Is Structured Data and Schema Markup?

As with the importance of mobile SEO – its best friend is local SEO.

For many small online businesses and social media novices this has proved tricky to navigate while Google+ (which merged with Google Places) has evolved itself. Common mistakes are creating multiple profiles, confusing a personal account with a business one and generally not filling out all the information.

Structured Data and Schema Markup may not sound much fun either, but its function is to create a common vocabulary for describing the data on the web. Using the right expertise to implement, it allows search engines to display important information, such as hours, testimonials, reviews, menus and blog authorship.

You can find the Structured Data Markup Helper here.

You may be more familiar with Google Authorship by sight if not by name. It displays the blog authors Google+ profile picture potentially leading to greater exposure, traffic; especially if the person is an expert.

A combination of your Google+ business page and Schema, means that Google will pull in reviews and other schema information from your business and display it with your business’ Google+ page in search results.ert in the local community or industry.

A one-two punch for improving your local search results and satisfying your mobile device users, both of which will provide the proverbial nectar to Hummingbirds buzzing around your content.

Learn more about how Revenue Architects can take your SEO goals to the next level for 2014.

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10 Steps to Get Started with New Media Marketing

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This is the time of year for lists – holiday shopping, family dinners – why not add on one more: Getting started with your 2010 new media marketing agenda!

During 2009, you likely learned about the potential role of social media in your marketing plan. You recognize how the explosive growth of social networking – with tools like Facebook, Twitter, LinkedIn, Viddler, BlogTalkRadio, and YouTube – is fundamentally changing the way your clients learn, evaluate and ultimately make their decisions. You recognize that these web 2.0 tools are an increasingly important influence in the buy-sell process. Buyers seek evidence online to validate decisions and get instant feedback from others by listening and participating in the online conversations.

We work with leading wealth managers and financial advisors who recognize that their clients are using social media and the web to help them evaluate an advisor. The content and professional credentials visible online are an increasingly important part of their decision process.  Successful advisors use their online presence to drive new business. They use blogs, Facebook Groups / Fan Pages and Twitter to engage in the online conversation increasing referrals and attracting new clients.

However, new media marketing is not a panacea. Your online presence and activity won’t replace your existing relationship building activities and the quality work you perform with clients. Your approach to new media marketing should be authentic – engaging in meaningful activities around the quality of your work and personal relationships.  Tackled the right way, a new media marketing approach will further accelerate your growth.

But where do you begin? Which networks should you join? How do you build an online presence? How do you avoid introducing risk with your current brand? What is involved in using social media and inbound marketing techniques day-to-day?  To help you get started, we developed the following checklist. This ten-step plan will guide you in taking positive steps forward in your new media marketing plan. With a thoughtful approach and a committed strategy, you will be rewarded with professional online presence and accelerated growth.

10 Steps to Get Started with New Media Marketing

  1. Define your purpose.  Determine in advance why you are engaging in new media.  Is it for educational purposes or to market your business?  If you don’t have clear intentions, how can you expect to have clear results?
  2. Find your target market. Join the social networking sites which are comprised of your target niche market.  Remember that the most popular social networking sites might not be the sites where your ideal clients visit.  Go to where your potential clients are and don’t just spend time with your peers.
  3. Craft your message. Your audience will only hear bits of pieces of your message at a time, so it is critical that you consistently and frequently broadcast a clear message about who you serve and what you offer. Don’t make your audience guess what you do, make it clear to them.
  4. Gather and create content. Content is king in new media marketing.  Demonstrate your expertise by educating your audience through blogs, articles, videos, or podcasts.  Gather or create useful content to aid you in your new media marketing efforts.
  5. Build your web presence & social media profiles. As you build out your profiles, you will be building a web presence that will give you a footprint beyond your website. This presence will increase your exposure to potential new clients. As you decide to participate in LinkedIn, Facebook, or other networking sites, it is important that you complete your profiles.  A person is likely to only visit your profile once, so make a lasting first impression.
  6. Build your network. The more people you connect with on social networking sites, the more people will see your message.  Make a conscious effort to continually build your connections on LinkedIn, Facebook and Twitter and other networks you are targeting.
  7. Promote your profiles and cross connect. Let people know you are on the various social networking sites by promoting links on your website and email signature.  This will help you organically grow your network. The more sites where you connect with someone, the stronger your relationship will become.  Where it makes sense, find and connect with contacts across multiple social media sites.
  8. Build an inbound strategy. Craft a strategy for your own website and your email/newsletter marketing programs. It is important that when potential new relationships click back to your website that they experience your brand in the right way. Ensure your website is professional and visually branded for your target audience and includes interactive web features like RSS and social bookmarking. Search engine optimization (SEO), landing page lead capture, and lead nurturing should be part of your website strategy.
  9. Communicate Persuasively. Ensure your messages are sharp and clear. Are you delivering a persuasive message? Is your logic clear and concise? Are you listening and empathetic to client needs?
  10. Actively engage. Use social networking sites and your website as a way to promote your content to your targeted market.  This helps educate your audience and keeps your name top-of-mind.  Social media is the same as any networking or marketing strategy – the more consistent you are, the better the results.  Actively participate in the various social networking sites on a weekly basis to achieve the greatest results.

About Kristen Luke

Kristen Luke is the Principal of Wealth Management Marketing, a firm dedicated to providing marketing strategies and support for financial advisors. Kristen works with independent advisors to develop effective marketing plans and provides the back office support required to implement the strategies. For more information, visit www.wealthmanagementmarketing.net. 

 

About John Stone III

John leads Revenue Architects and provides consulting, general management, education and solution services focused on profitable revenue models and integrating sales, marketing and technology systems. Clients include Putnam Investments, Natixis Global Asset Management, Charles Schwab, and HighMark Funds.  For more information visit revenuearchitects.com.

Use Digital PR to expand Public Relations Impact

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Digital PR takes advantage of the viral web to expand visibility and syndication across traditional media, new media and the end audience.

The traditional PR approach is focused on direct media relationships to drive exposure opportunities and influence brand/message awareness. Typically the approach targets known relationships within traditional media. An effective traditional media program remains a critical engagement strategy  – particularly in highly regulated industries where compliance and regulatory constraints limit the full adoption of social media and internet outreach.  However, the traditional approach is no longer adequate.  With the advent of digital, we see a fundamental shift in media and news consumption. We are moving from information push to information pull. Information consumers can now use search engines and RSS readers to filter, manage and control the content they see.  To succeed, today’s PR leaders must engage both traditional media influencers and the new influencers like bloggers, forums and communities across social networks.

An effective PR strategy must incorporate Digital PR. Digital PR takes advantage of the viral nature of the web to expand visibility and message syndication across traditional media, new media and the end customer audience.  Below is a quick checklist of what you might consider in your PR strategy and plans. The list is based on how we at Revenue Architects approach building a Digital PR capability with clients:

Digital PR Strategy

  • Clarify goals and metrics for digital PR
  • Align target audience, key words, channels and influencers
  • Set up, selecting and supporting listening services to gain insight into activity and sentiment across the web
  • Use PR and marketing to speaking directly to your customers and buyers with targeted messages
  • Architect and select digital technologies – blogs, RSS, rich media, web 2.0, listening tools enhance the viral impact of news and information distribution
  • Evaluate and recommending newswire services that deliver effectively digitally
  • Facilitate the operating model and governance across functions

Digital PR Delivery

  • Optimize press releases and distribution strategies for organic visibility, inbound links and visibility
  • Support campaigns for new influencer outreach in the blog, community, wikisphere and broader mediasphere
  • Produce creative content including innovative video – Documentary Branding, Explainer Videos, Impact Creative
  • Manage listening programs and campaign analytical services
  • Manage key word implementation, landing pages, and key word optimization
  • Use more native social media style and content to engage new audience and increase transparency
  • Improve tactics around press release key words and links to enhance SEO

 

 

 

Digital PR

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The traditional PR approach is focused on direct media relationships to drive exposure opportunities and influence brand/message awareness. Typically the approach targets known relationships within traditional media.  An effective traditional media program remains a critical engagement strategy  – particularly in highly regulated industries where compliance and regulatory constraints limit the full adoption of social media and internet outreach. However, the traditional approach is no longer fully adequate. 

With the advent of digital, we see a fundamental shift in media and news consumption. We are moving from information push to information pull. Information consumers use search engines and RSS readers to filter, manage and control the content they see.  To succeed, today’s PR leaders must engage both traditional media influencers and the new influencers across social networks. An effective PR strategy incorporates digital strategies and takes advantage of the viral nature of the web to expand visibility and message syndication. 

  • Clarify goals and metrics for digital PR
  • Align target audience, key words, channels and influencers
  • Set up, selecting and supporting listening services to gain insight into activity and sentiment across the web
  • Use PR and marketing to speaking directly to your customers and buyers with targeted messages
  • Architect and select digital technologies – blogs, RSS, rich media, web 2.0, listening tools enhance the viral impact of news and information distribution
  • Evaluate and recommending newswire services that deliver digitally
  • Facilitate the operating model and governance across functions 
  • Optimize press releases and distribution strategies for organic visibility, inbound links and visibility
  • Support campaigns for new influencer outreach in the blog, community, wikisphere and broader mediasphere
  • Produce creative content including Documentary Branding, Explainer Videos, Impact Creative
  • Manage listening programs and campaign analytical services,  key word implementation, landing pages, and optimization
  • Use native social media style and content to engage new audience and increase transparency
  • Improve tactics around press release key words and links to enhance SEO