Use Persuasive Communications to enhance your selling and marketing communications.
Persuasive Communications helps you deliver your message and deliver it in a logical and persuasive way. It is a buyer-centric approach to communicating.
From my earlier work at PA Consulting and continuing today, I use what I believe is a very useful framework for communicating and persuasive arguments. At Revenue Architects, we often ask each other, “What is your S-C-Q-A? ”.