In February, we posted an article about Marketing Performance Measurement and Attribution. In this, he discussed the tricky proposition of tracking offline marketing channels and how it’s important to be able to measure the customer lifetime value (LTV). Much of this is aided by having a good Customer Relationship Management Tool (CRM); but it is also important […]
About Tom Cull
Tom is a digital marketing specialist with particular skills in Google Analytics (Certified), SEO, PPC and Social Media; striving to drive quality traffic, generate leads and strengthen brands.
Entries by Tom Cull
Of all the digital marketing disciplines, nothing keeps a marketer on their toes quite like Google. Google’s recent algorithm updates gave us the cutely titled Panda and Penguin updates, but don’t let the names fool you – they meant business. Those two penalized poor content and spammy links; cleaning house if you will. I’ll take […]