Entries by Laura Brooks

Closed Loop Marketing with Automation

If your company were a living creature, Sales and Marketing would be two specialized vital organs that need to work together to sustain and grow your business. Lack of communication or coordination in these essential areas can hinder your company’s growth or even cause it to wither. To work effectively they need an integrated and streamlined process to keep your company healthy. […]

Top 5 User Experience (UX) Myths BUSTED!

A “build it and they will come” approach to web design is an uniformed approach. Still, some people ignore UX completely or forge ahead with limited knowledge only to find out later that users are bouncing off their brand new web pages like ping pong balls. Then there’s mobile UX concerns to think about. With mobile devices proliferating and their users […]

5 Reasons Why CRM Is Essential in Growing Your Business

It’s all about the customer.  Cultivating and managing your customer relationships is essential for effective marketing campaigns, sales, and repeat business.  But when your contact list becomes unwieldy or you find that several people within your company are reaching out to the same contact, you know you need to get organized.  Customer Relationship Management (CRM) […]