Wikipedia is amazing: a plethora of information at your finger tips. Let’s face it, my kids will probably think an encyclopedia is a large coaster by the time they are in middle school. A client had asked us to submit their business to Wikipedia. I knew this would be a challenge as most businesses on […]
John Stone will be a panelist at the PLANADVISER National Conference scheduled September 21, 2010. More information can be found here: https://www.planadviser.com/PANC2010/ Topic: Technology and the Modern Adviser How to use social media, such as LinkedIn, Twitter, and blogs to better promote yourself and your practice. Moderator: Jaime Benedetti, Owner/Financial Advisor, Benedetti, Gucer & Associates […]
John Stone spoke at the Charles Schwab Impact2010 for a second year. At this event, John led two sessions on digital presence and social media as well as hosted guests for informal presentations at the cyber lounge on the main floor: One session was focused on emerging digital trends and social media explore ways an RIA firm can use social […]
Event Date: September 29, 2010 Time: 1:00 pm ET (12:00 pm CT, 11:00 am MT, 10:00 am PT) Length: 1 hour 30 minutes Benefits Attend this teleconference and learn how to diagnose and score current digital/web presence. You will be able to identify steps to build an effective experience taking advantage of the latest web […]
This week, I was invited to speak at a Content Marketing Webinar with BrightTalk (https://www.brighttalk.com/webcast/21775 ) – Other than learning to turn off the mute button when speaking (gulp!) it was a good discussion. In preparing for the meeting, I was asked to consider best practices and thought I would offer a few from my perspective […]
As we develop digital videos for clients as part of integrated marketing campaigns, we often see nervous executives that are concerned that their Hollywood training may be inadequate and they might both embarrass themselves and the company with a poor acting performance on the corporate video. Our message: Relax…. Today audiences are looking for […]
“I will pretend to sell if you pretend to buy” This is one of my favorite quotes from Sherwin Uretsky, one of our Revenue Architects advisors and one of the top revenue architects that I know! What does it mean? So many people engaged in sales imagine that they can win business after gaining access […]
I enjoyed a Harvard Square coffee visit at Peet’s the other day with Nat Welch, a consultant at CFAR: Center for Applied Research. I checked in on Foursquare of course 🙂 Nat and I used to work together at Viant and it is always good to catch up. Nat is already an expert in collaboration […]
Speaking with NAPFA at the Bentley University Campus John Stone and Kristen Luke (via Skype from San Diego!) spent the morning with a group of financial advisors as part of their monthly program. We discussed the landscape of new marketing including the key elements and concepts that drive the adoption on digital marketing strategies. We also took […]
Big national brands and their local affiliates can accelerate their charity impact AND drive brand value by using a network approach like good2gether. Companies want to accelerate the impact of their charitable programs. The terrible news from Haiti is re-focusing us on getting involved and “doing good”. While pursuing charitable programs for all the right reasons, […]