About Bud Hyler
Mr. Hyler has just had his new Marketing approaches adopted by Stanford GSB as part of their Executive Education program Strategic Marketing Management being taught in 2014. Hyler’s career is notable by the number of Marketing breakthroughs and innovations that have been achieved.
Hyler began his career in 1972 when he joined IBM as a sales representative. In 1976 he accepted the position of marketing director at Digital Equipment Corporation’s Commercial Group where he later became responsible for Marketing. In 1984 Mr. Hyler moved on to AT&T’s PBX, Large Business Group where he served as marketing manager. Two years later he joined Trimble Navigation as the Vice President of Marketing.
Clients have included Lucent, Microsoft, Netscape, Hewlett Packard, Sun Microsystems, Accenture, Compaq, and IBM, as well as major firms outside of the high-tech arena such as Chase Manhattan Bank.