If your company were a living creature, Sales and Marketing would be two specialized vital organs that need to work together to sustain and grow your business. Lack of communication or coordination in these essential areas can hinder your company’s growth or even cause it to wither. To work effectively they need an integrated and streamlined process to keep your company healthy.
Closed Loop Marketing Architecture™
At Revenue Architects, we’ve developed a Closed Loop Marketing Architecture™ to provide a blueprint for revenue marketing and aligning marketing and sales. It’s a continuous process that delivers tailored omni-channel experiences that engage customers and drive conversions. By ‘closing the loop’, sales and marketing align around the end-to-end customer lifecycle and campaigns are measured for total revenue impact.
This blueprint enables businesses to refine their marketing strategies based on data that is managed and analyzed to provide much needed insights into your prospects and the customer lifecycle. Many businesses perform these same tasks internally with various teams, or pay for multiple services — like e-blast platforms, CRMs, lead tracking, etc. — but often these methods, which don’t ‘close the loop’, waste valuable resources and lead to incomplete or ineffective results.
Closing the Loop with Marketing Automation
Marketing automation software has quickly become an essential tool to create this nexus between sales and marketing. By automating repetitive tasks — i.e., email campaigns, social media, data management, analysis, etc. — you can nurture prospects with highly personalized communication and content that aid conversion.
And, with better data management, you can analyze and reshape your marketing strategies to build on successful campaigns and eliminate what isn’t working. Marketing automation makes your processes quicker and simpler, saving your business time and money while achieving better results. Yes, there is a learning curve, but some tools excel at making the process easy.
Enter SharpSpring Marketing Automation
Get Real-Time Analytics, Lead Nurturing and Tracking
SharpSpring’s analytics dashboard gives helpful stats for you to review daily to see what kind of leads you’re getting in through your marketing channels. Beyond the metrics such as bounce rate, open rate, and unsubscribes, SharpSpring’s campaign ROI tracking, automated lead nurturing and CRM enable you to gain a better understanding of your customers and the business cycle.
Automated marketing workflows and lead scoring based on your specific criteria help you to qualify and filter leads to prioritize responses. You can use clickthrough or call tracking on PPC campaigns to connect leads to their website activity as well as capture leads who do not click the ad.
Take Advantage of Sharpspring’s Flexibility
SharpSpring’s flexible platform offers native or 3rd party CRM integration, fully integrated call tracking, universal CMS compatibility, and integration with hundreds of applications such as Webex, Google AdWords and GotoWebinar.
Create a 360 Degree Picture of Your Client Engagements
The vast majority of web visitors remain anonymous because they don’t fill out forms. SharpSpring’s VisitorID identifies the companies visiting your site using reverse IP lookup, and provides you contact info, including names, emails and phone numbers. This feature alone can double or even triple the number of leads that can be gleaned from your existing website traffic. If you have a specific product, promotion or service you are offering, you can specify important pages to watch and VisitorID recognizes when someone views an important page, checks out where they came from and identifies which search terms led to your site.