Tuesday, Aug 10, 2010
06:30 PM – 09:00 PM Eastern
This session was facilitated by John Stone and Nan Hill.
Today’s businesses can achieve a smarter relationship management strategy by embracing new media and effective web presence. However, without a well-defined blueprint, these strategies may fail to deliver the impact envisioned. In this workshop, we explore the rationale for a strong web presence including social media, content and inbound marketing and also discuss practical steps businesses can take to build a Revenue Architecture Blueprint in digital media. Topics that will be covered are:
- How is social media and web presence changing the sales and marketing model?
- How should businesses use social media and content marketing to build relationships?
- What are the critical dimensions of the new revenue architecture?
- How can you design a revenue architecture that is tailored to your business?
Here is the Slideshare from the event: