We work with expert teams and affiliates to manage and deliver digital video. Video drives genuine and transparent interactions through a comfortable visual medium. You can engage your target audience with Documentary Branding, and Explainer Videos. We will work with you to craft a creative and distribution strategy for your target audience and help accelerate your messages across the social web.
Documentary Branding is defined as the space where credible ideas about corporations and their brands are likely to emerge in the future. Consumers and customers are increasingly mistrustful of the images, motives and representatives of large corporate entities. The idea of Documentary Branding is to offer a perspective on the brand that emanates from a broader population of employees and spokespeople and customers that are presented in real situations speaking candidly about the companies they work for.
The subjects of Documentary Branding in the hands of a skillful director can deliver a deliver a disproportionately significant influence on the way people perceive brands and situations.
The Explainer Video is powerful tool in the translation of otherwise complex ideas into a clear and memorable engagement for the viewer. Explainer videos are ideal treatments for new products and key moments in the evolution of an organization. The Explainer Video speaks to the reality of how we all have come to rely on visual presentation across all phases of professional and personal communications. The B2B customer requires both the specificity of traditional longer form business communications and the impact of content delivered across all the media they encounter in home, in office and in between.